
Carolina Borja de la Cruz
Retail Sales & Marketing Consultant
FemaleKey Account SalesLive in SpainNationality
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Work experience
Retail Sales & Marketing Consultant
Toshiva HVAC2022.06-Current(3 years)Resposible of developing the strategy of introduction the air conditionig & White Goods products in retail market. Development of sales strategy in the diferents channels. Market Analitics. Creation and development of product strategy and price positioning in retail. Preparation of Marketing Budgets. ATL & BTL investment strategy. Development of Marketing Plan in Retail. Creation, organization and management of sales force and order desk department. Creation of forecast procedures. English Responsible of online strategy in retail channel. Supervision of the introduction of new IT tools for logistics and sales processes.Sales Manager Vertical Channel
Hisense Iberia SLU2019.11-2022.05(3 years)Responsible for the design of sales strategy in Vertical Channel. • Responsible of sales team and promotors (10 salesmen and 21promotors at ECI). • Channel Management. • Annual protocol and seasonal and special campaigns. • Line up, lay out and product launching negotiations. • Account budget and profit management. • Market Analytics. • Product planning. Stock management, sell in and sell out management, include VPPR system (El Corte inglés). • Digital Channel Strategy Management. • Marketing Plan & Marketing budget management. • Sales promotion launching and follow up. • Product training for customers. Accounts, El Corte Inglés, Hipercor, Worten (Spain & Portugal), Carrefour, Media Markt & Alcampo. Significant achievement in Hisense: To start our business with ECI and Alcampo. Participate use my previous experiences in the development of the currently forecasting tool of the company. Introduction of new categories of laundry and cooking in Media Markt stores.
Educational experience
Power MBA, Madrid
Master Digital Marketing2020.10-2021.03(6 months)Universidad Complutense de Madrid, Madrid
Law Degree2000.09-2006.10(6 years)
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