Carlos Alvarez
Customer Success Manager@Pixis
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Summary
+$10M USD profitably spent in Paid Media | Scaling Brands with AI & Advertising. Customer Success Manager | Senior Paid Media Manager + Creative & Performance Strategist | AI Marketing | Digital Marketing Lead.. I am a seasoned digital marketing expert with over 9 years of experience, specializing in driving growth for e-commerce and B2B brands through strategic media buying and innovative digital marketing solutions. My background includes managing and optimizing multi-channel advertising campaigns on platforms like Facebook, Google, TikTok, Pinterest, and LinkedIn, and handling ad spends ranging from $10K to USD 1M+ per month.
I excel in developing sophisticated social advertising strategies that not only enhance brand awareness but also establish deep, meaningful connections with customers. My work is characterized by a performance-driven approach, meticulous data analysis, and a relentless focus on achieving high ROI for my clients.
My extensive experience includes leading cross-functional teams, auditing ad creatives, crafting high-conversion copy, and implementing comprehensive email marketing strategies. I have successfully managed campaigns that have achieved ROIs of up to 10X, with significant improvements in key metrics such as conversion rates and customer engagement.
In my roles, I have consistently delivered measurable business results on time and budget, leveraging my skills in market research, strategy development, and campaign optimization. My goal is to continue to push the boundaries of digital marketing, helping brands navigate and succeed in the ever-evolving digital landscape.
Core Competencies:
- Digital Marketing Strategy: Expertise in creating and executing digital marketing strategies aligned with business goals, with a strong focus on market research and analysis.
- Paid Media Management: Proven track record in media buying across various platforms, achieving high ROIs and driving substantial business growth.
- Direct Response Copywriting: Skilled in writing high-conversion copy for ads, landing pages, and email sequences, with a strong understanding of consumer behavior.
- Team Leadership: Experienced in managing and leading cross-functional teams, fostering a collaborative and results-oriented work environment.
With a commitment to continuous learning and innovation, I am dedicated to helping businesses achieve their digital marketing goals and drive sustainable growth. I've worked with Brands in multiple markets like SaaS, Technology, E-commerce, E-sports, Real Estate, Finance, Forex, Coaching, Business and Marketing Consulting, and Sports.
❇️ If you want to know more, check my portfolio:
https://bit.ly/2XZgrV7
I look forward to hear from you.
Work experience
Customer Success Manager
Pixis2024.08-Current(2 years)Sr Creative & Performance Media Strategist | Growth Specialist
Independ consultant2015.10-2024.09(9 years)Sr Creative & Performance Media Manager
Premier Online Marketing2023.04-2024.07(a year)Sr Creative & Performance Media Strategist
Felipe Vergara LLC2023.03-2023.12(10 months)Director of Customer Acquisition and Paid Channels
Smart Bamboo2022.01-2023.04(a year)Strategy and Intelligence Analyst
Contacto Interactivo2021.05-2021.12(8 months)Digital Marketing Strategist┃Direct Response Copywriter
Canopy Management | The Industry Leading Amazon Marketing & Advertising Management Agency.2020.12-2021.04(5 months)Digital Marketing Strategist┃Direct Response Copywriter┃Paid Media Specialist
BMC2019.03-2020.05(a year)Digital Marketing Specialist
ROI Machines2018.09-2019.03(7 months)Lawyer Assistant
Notaria Pública 9 CDMX2014.07-2015.06(a year)Sales Executive
MAPFRE2013.07-2014.06(a year)
Educational experience
NEXT MBA
Executive MBA Business and Marketing2024.01-2034.01(10 years)
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