Carlos Alvarez

Customer Success Manager@Pixis
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Summary

+$10M USD profitably spent in Paid Media | Scaling Brands with AI & Advertising. Customer Success Manager | Senior Paid Media Manager + Creative & Performance Strategist | AI Marketing | Digital Marketing Lead.. I am a seasoned digital marketing expert with over 9 years of experience, specializing in driving growth for e-commerce and B2B brands through strategic media buying and innovative digital marketing solutions. My background includes managing and optimizing multi-channel advertising campaigns on platforms like Facebook, Google, TikTok, Pinterest, and LinkedIn, and handling ad spends ranging from $10K to USD 1M+ per month. I excel in developing sophisticated social advertising strategies that not only enhance brand awareness but also establish deep, meaningful connections with customers. My work is characterized by a performance-driven approach, meticulous data analysis, and a relentless focus on achieving high ROI for my clients. My extensive experience includes leading cross-functional teams, auditing ad creatives, crafting high-conversion copy, and implementing comprehensive email marketing strategies. I have successfully managed campaigns that have achieved ROIs of up to 10X, with significant improvements in key metrics such as conversion rates and customer engagement. In my roles, I have consistently delivered measurable business results on time and budget, leveraging my skills in market research, strategy development, and campaign optimization. My goal is to continue to push the boundaries of digital marketing, helping brands navigate and succeed in the ever-evolving digital landscape. Core Competencies: - Digital Marketing Strategy: Expertise in creating and executing digital marketing strategies aligned with business goals, with a strong focus on market research and analysis. - Paid Media Management: Proven track record in media buying across various platforms, achieving high ROIs and driving substantial business growth. - Direct Response Copywriting: Skilled in writing high-conversion copy for ads, landing pages, and email sequences, with a strong understanding of consumer behavior. - Team Leadership: Experienced in managing and leading cross-functional teams, fostering a collaborative and results-oriented work environment. With a commitment to continuous learning and innovation, I am dedicated to helping businesses achieve their digital marketing goals and drive sustainable growth. I've worked with Brands in multiple markets like SaaS, Technology, E-commerce, E-sports, Real Estate, Finance, Forex, Coaching, Business and Marketing Consulting, and Sports. ❇️ If you want to know more, check my portfolio: https://bit.ly/2XZgrV7 I look forward to hear from you.

Work experience

  • Customer Success Manager

    Pixis
    2024.08-Current(2 years)
  • Sr Creative & Performance Media Strategist | Growth Specialist

    Independ consultant
    2015.10-2024.09(9 years)
  • Sr Creative & Performance Media Manager

    Premier Online Marketing
    2023.04-2024.07(a year)
  • Sr Creative & Performance Media Strategist

    Felipe Vergara LLC
    2023.03-2023.12(10 months)
  • Director of Customer Acquisition and Paid Channels

    Smart Bamboo
    2022.01-2023.04(a year)
  • Strategy and Intelligence Analyst

    Contacto Interactivo
    2021.05-2021.12(8 months)
  • Digital Marketing Strategist┃Direct Response Copywriter

    Canopy Management | The Industry Leading Amazon Marketing & Advertising Management Agency.
    2020.12-2021.04(5 months)
  • Digital Marketing Strategist┃Direct Response Copywriter┃Paid Media Specialist

    BMC
    2019.03-2020.05(a year)
  • Digital Marketing Specialist

    ROI Machines
    2018.09-2019.03(7 months)
  • Lawyer Assistant

    Notaria Pública 9 CDMX
    2014.07-2015.06(a year)
  • Sales Executive

    MAPFRE
    2013.07-2014.06(a year)

Educational experience

  • NEXT MBA

    Executive MBA Business and Marketing
    2024.01-2034.01(10 years)
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