Carl's Resume

Carl

Senior Publisher Sales Manager (ANZ & SEA)

Male

Sales representative

Live in Thailand

Nationality

Senior Publisher Sales Manager (ANZ & SEA)
Taboola
2023.02-Current
(3 years)
Bangkok, Bangkok City, Thailand Enabling ANZ and SEA publishers drive consistent and reliable revenue streams while being able to increase their user engagement and audiences through Taboola's platform and technology. 职位:Senior Publisher Sales Manager (ANZ & SEA) February 2022 - March 2023 (1 year 2 months) Bangkok, Bangkok City, Thailand Helping publishers to Increase: 1. Revenue 2. User engagement 3. Audience & Traffic Key responsibilities include: Outbound prospecting and responsible for the entire sales process to onboard a large volume of ComScore 500 to 2000 level publishers in order to help monetize their sites. - Responsible for identifying new publisher partners by building and growing outbound relationships. - Sharing expertise on new offerings and how to expand ad revenue. - Work alongside the Director to meet with prospects and close business for long-term deals. - Build detailed proposals for clients using projection models in Microsoft Excel - Create engaging presentations for in-person and video conference meetings to pitch prospects. - Quickly calculate “media math” on calls and in meetings in order to give prospects relevant and accurate revenue estimates. - Assist operations team in implementing processes, structuring integrations, and launching partners quickly and efficiently - Partner with account managers to ensure the proper launch and retention of major partnerships. Achievements: - Top SMB Sales Manager (August 2022) - Top 5% of revenue earners in global sales revenue (2019) - Signed largest deal in SMB worth US$2.5m per year
Internantional Sales Manager
Jiangxi JingJiu Power Science& Technology Co.,Ltd
2018.09-Current
(7 years)
Battery sales for electric vehicles, energy storage, UPS, forklifts, and telecommunications applications. Lead-Acid battery sales Lithium battery sales Contact: sales36@kijo.com.cn
Digital Marketing Consultant
China Marketing Corp
2019.12-2022.02
(2 years)
Bangkok Metropolitan Area, Thailand Digital marketing consultant: - Online Advertising (Facebook, Google, WeChat, LinkedIn Insights, Baidu,360...) - Social media management - develop social media presence across relevant platforms; plan, design, create and implement social content - Email campaigns - design, create and implement content to be used in email campaigns; monitoring and reporting; using segmentations tools to segment data - Website management - SEO optimisation; CMS; Google Analytics - PPC - budget monitoring and forecasting; Google Ads campaign creation - Content writing
Digital Marketing Specialist - SEO, Social Media, PPC Advertising &
Ballantine Consulting Digital Marketing Agency
2019.11-2022.02
(2 years)
职位:Website Development Bangkok Metropolitan Area, Thailand Provider of Digital Marketing Services covering the following areas of expertise: - SEO / Search Engine Optimisation (on-page SEO & off-page SEO) and keyword research - PPC / Online Advertising (Facebook, Instagram, Google, WeChat, LinkedIn &Baidu) - Social media management - develop social media presence across relevant platforms; plan, design, create and implement social content - Website design and optimisation - Email campaigns - design, create and implement content to be used in email campaigns; monitoring and reporting; using segmentation tools to segment data (MailChimp, Groove, Yesware, Squarespace & Shopify) - Account Management - review performance, give recommendations and communicate with clients on a daily basis - Website management - SEO optimisation; CMS; Google Analytics and Ad monetisation - Content marketing - blog articles optimised for SEO - Reputation Management - Translation services (English - Chinese) Website: www.ballantineconsulting.co.uk / www.ballantine-consulting.com
APAC Publisher Sales & Account Manager
Taboola
2018.09-2019.11
(a year)
Bangkok Publisher sales manager for the APAC region. Focusing on increasing publishers': 1. Revenue 2. User engagement 3. Audience & Traffic acquisition Key responsibilities to help drive revenue: - Meet monthly upsell targets - Renew all expiring contracts on time in line with company churn goal - Ensure health of portfolio is high through initiatives to increase product usage and engagement - Develop strong, long-lasting relationships with clients - Be the main point of contact for teachers and key stakeholders at the schools - Run additional L&D, training, onboarding with Account Management team as needed - Independently build and manage a large pipeline of leads - Build presentations, proposals and negotiate contracts with partners Achievements: - Averaging 125% of annual target to date - Signed 6 contracts in one day totalling US$60k of monthly revenue to the company - Top 5% of revenue earners in global sales (2019) - Signed largest deal in SMB worth US$2.5m per year
International Sales and Marketing Manager
ALLGRAND New Energy Technology Company., Ltd.
2017.06-2018.09
(a year)
China & Germany • Create content, plan calendar and carry out online advertising campaigns for social media platforms such as Facebook, Instagram and Linkedin as well as Google AdWords. • Deliver content and campaigns on time and on budget - catalogues, leaflets, posters, promotional gifts, social media posts. • Brand development and awareness • Competitor analysis and market research • Website and social media management • Business development activities at trade exhibitions and networking events • Retain and grow the revenue from existing client accounts Accomplishments: - Increased international sales by 15% since June 2017 - Gained 1000+ likes in just 3 weeks of promoting the company’s products via Facebook - Setup new business operations, website and office in Germany (www.allgrand.de) - Successfully implemented new international marketing and pricing strategies - Power of attorney for the European company
International Business Consultant and Business Process Outsourcing
Ctrip.com
2017.02-2017.06
(5 months)
职位:(BPO) Project Manager Shanghai City, China • Carry out due diligence, analysis and evaluation of outsourcing vendors • Develop RFP, RFI and various additional documents necessary for vendor selection • Comparative Analysis/Draft Report of implementation plan based on the RFI • Set strategic objectives and plans for the department's internationalization • Set KPIs that drive value and improve the international department’s performance • Identify and increase sales through the identification of cross-selling and upselling opportunities • Conduct monthly competitor analysis reports and update products/services accordingly • Align strategic priorities with internal partners and senior management • Ensure operational excellence through team and tool development, progress reporting and data analysis • Proofread, edit and translate procedure manuals, marketing materials and additional documents from CN to EN
Mandarin Speaking Personal Business Manager
Orange Panda International Early Education
2016.07-2017.02
(8 months)
Shanghai City, China Develop the business in the China market by performing the following duties: • Conduct market research and statistical analysis • Leverage analytics and quantitative methods to inform and influence decision-making • Making proposals to senior management regarding implications of proposed plans • Evaluate risks and tradeoffs associated with each course of action • Networking to meet new investors and business opportunities • Develop new business strategies and identify new real estate opportunities for business expansion • Prepare marketing material and develop new marketing strategies • Translate documents from English to Mandarin and vice versa • Interpret Chinese to English for the management during meetings • Prepare financial reports
Project and Account Manager
LOTUS UNITED
2015.07-2016.07
(a year)
Manage the client's projects from start to finish. - Implement project management processes to ensure that each project is completed on time and within budget, and that project objectives are met. - Oversee the project to ensure the desired result is achieved, the most efficient resources are used and the different interests involved are satisfied. General job duties include: • Agreeing project objectives and develop specific project plans • Lead a team of 5 people to help accomplish the project's objectives • Develop the strategic goals of projects • Organising and delegate the workload of each project to the team • Complete client purchase orders, commercial and payment invoices and ensure financial / shipping documents are prepared and sent accordingly • Quality control checking of production • Using IT systems to keep track of project schedules and progress (GATT,Basecamp, Asana etc.) • Sourcing/purchasing - implementing supply chain strategies • Monitoring sub-contractors to ensure guidelines and quality standards are maintained • Develop cost-cutting, waste reduction and maximizing efficiency of the supply chain
Business Development / Business Teacher
Suzhou International Foreign Language School
2010.02-2015.06
(5 years)
Help the organisation to solve issues, create value, maximise growth and improve business performance. Focus on the strategy, structure, management and operations of an organisation and identify options for the organisation and suggest recommendations for change, as well as advising on additional resources to implement solutions. General responsibilities include: - Carrying out research and data collection to understand the organisation; - Conducting analysis on financial reports; - Interviewing the client's employees, management team and other stakeholders; - Running focus groups and facilitating workshops; - Preparing business proposals and presentations.
Business Development Manager
China Wanderer
2009.09-2010.09
(a year)
Assist the CEO and management of the company in starting up the company by performing a variety of business activities including: • Marketing tasks to promote/advertise the company • Managing a group of part-time workers and allocating them various tasks • Write, publish and organize documents to be published on the website • Advise the CEO regarding the marketing strategy of the company • Update the company website • Translate and interpret information to colleagues from the company headquarters
Investment Associate
HSBC
2008.08-2009.09
(a year)
Provided information regarding financial and investment products • Made referrals to other areas in the bank (Commercial/Private/Insurance etc) • Built relationships with customers and maintained high service standards • Completed reports and relevant documents to complying with financial regulations • Provided excellent customer service to customers both face-to-face and on the telephone • Met both team and individual quarterly targets
Banking and Finance Recruitment Consultant
SearchAsia Consulting Pte Ltd
2007.07-2008.07
(a year)
Responsible for the following job duties: - negotiating contracts - 'head hunting' - interviewing and assessing prospective applicants and matching them with vacancies at client companies - drawing up short-lists - organising interviews and selection events - making arrangements for the advertisement of vacancies -helping applicants to prepare for interviews.