(2 years 9 months)

(1 year 2 months) BlueCurrent is the sister agency of FleishmanHillard, part of the Omnicom Group - Developed and implemented compelling PR programs for global B2C Tech and Luxury clients, ensuring their strategic business objectives were met. - Managed key accounts by setting priorities for teams and liaising with finance to ensure billing and payment deadlines were respected (also for large thirdparty campaigns). - Served a leadership role as M+P practice leader, managing a team of four. Ensured their objectives were clearly defined, continuously mentored and conducted bi-annual performance reviews for each individual. - Took part in successful new business pitches and achieved organic growth for existing accounts by successfully converting new service proposals into revenue.

(2 years 8 months) As part of the international marketing team, reporting into the International Marketing Director - Paving the way for the company in the French media landscape, positioning robotics cleaning industry. - Creating and leading all online and offline public relations strategies for France. Sole spokesperson for the French market, only interface between the brand and editors. - Providing counsel to senior business leaders, managing the firm’s crisis and issues communications. - Responsible for overseeing the wider marketing strategy in relation to France (website design, social media content, digital, sponsored activities).

(2 years 6 months) As part of the EMEA headquarters, reporting into the EMEA Marketing Director - Responsible for driving the strategic vision and fully integrated communications strategy for the EMEA organization, hands on with all PR agencies across the EMEA organization (16 active countries). - Integrated to the broader TCL Corporation matrix (including brands such asTCL, Thomson, Alcatel, and BlackBerry) and second to the BlackBerry Global Communications Director to influence brand story telling at global level. - Manage media trainings for global and regional company executives to tell impactful narratives during international tradeshows (MWC, IFA, CES) and around global product launches. - Official spokesperson for the BlackBerry brand, cultivating deep relationships with the most influential technological and lifestyle editors and influencers across EMEA (particularly in key cities including Paris, London, Berlin andDubai).

As part of the European headquarters, reporting into the European Senior PR Manager - Defined, produced and communicated PR deliverables for 16 countries, including press releases, advertorials, test samples, gifts, and blogger activations. - Ensured a consistent communication strategy was delivered to local country managers ahead of new product launches and big corporate announcements. - Defined and coordinated social media/blogger activations across Europe. - Organized PR announcements and pre-press days for Europe ahead of International tradeshows (MWC, CES, IFA).

- In charge of monthly communication reports (international and national presscoverage); organizing press days and answering journalist’s needs in terms of brand and product information - Organizing and running local events welcoming international and local premium guests (famous bloggers, local and international editors, influent journalists, brand ambassadors including Richard Gasquet, Jérémy Michalak, Yannick Noah, Yannick Agnel, Alizée Lim) - Investigating local trend-setters and web influencers that suit the brand's identity to place products

- Contributed to several private events that entailed developing existing relationships with journalists as well as representing established brands such as Leica, Montblanc or Panerai. - Covered online following of the 2013 Panerai British classic week regatta for one of our most important clients. - Made myself available for the organization’s day-to-day affairs involving the delivery of packages but also helping to organize business journeys, updating media lists, obtaining contact details and researching companies.