Work experience

• Account Director

  Huawei International Pte Ltd

  2023.12-Current

  (3 years)

  Led key account management efforts, opening new market expansion inDC,IT and Enterpriserea, exceeding sales targets by 20% within the first year. Built and maintained strong, long-lasting customer relationships with CXO & VP level, fostering a highevel of customer satisfaction and loyalty. Led cross-functional teams(including sales, solution, delivery and support) to develop and executeomprehensive account strategies. Successfully navigated complex sales cycles (multi-million dollars), including project initiation, contract negotiation, and closure, ensuring smooth project delivery and customer satisfaction. Successfully built customer relationships and expanded business in telco, DC industry customers.
• Regional Sales Manager

  Spirent Communications Singapore

  2021.08-2023.12

  (2 years)

  Led sales strategy planning and implementation across Southeast Asia (SEA), resulting in a 30% YoY growth in sales revenue and exceeding sales targets in the first year. Designed and implemented a new sales strategy for NEM and DC customers across SEA, leading to a 25% increase in market share within the first year. Managed a team of sales/pre-sales representatives, providing coaching and guiding to drive performance and achieve sales goals. Expanded market reach by partnering with local resellers and distributors in key SEA markets, increasing customer base by 15%. Navigated complex cross-border sales cycles, ensuring smooth project delivery and customer satisfaction across diverse regional markets.
• Sales Manager

  Magnet Forensics

  2017.05-2021.07

  (4 years)

  Led sales expansion and partner management efforts for the Mainland China market, resulting in a 20% increase in revenue within the first year. Expanded sales operations into new territories, including HK, the Philippines, Malaysia, and Indonesia, contributing to a 15% growth in customer base within two years. Managed complex sales cycles, encompassing customer engagement, tender response, technical presentations, product demos, and post-sales support. Successfully managed partner relationships, including technical enablement, joint marketing initiatives, and co-selling efforts, resulting in a 30%-50% increase in partner-generated revenue.
• Solution Engineer

  Spirent Communications Singapore

  2014.05-2017.04

  (3 years)

  Led the development and implementation of technical network solutions for complex projects in Southeast Asia (SEA), ensuring multiple major successful projects delivery and customer satisfaction with key customers in Singapore, Malaysia, and the Philippines, including MNC, Data Center and telco industry. Provided pre-sales support for regional sales teams, including customer meetings, requirement definition, BoM/quote creation, and remote/onsite technical support, resulting in a 20% increase in the sales conversion rate. Developed innovative solutions for network performance and security testing for key accounts, leading to a 50% improvement in test efficiency and a 30% reduction in security vulnerabilities. Defined technical proposals and Statements of Work (SoW) for key accounts, aligning with customer requirements and ensuring project success.
• Solution Engineer

  Spirent Communications Beijing

  2010.03-2014.04

  (4 years)

  Developed and implemented automation projects for key accounts, resulting in a 30% reduction in project delivery time and a 60% increase in test automation efficiency. Provided network performance and security testing services for network equipment per customers’ requirement, ensuring compliance with industry standards and customer requirements. Provided pre-sales and post-sales support for automation projects and test services, ensuring customer satisfaction and successful project implementation.

Educational experience

• Beijing University of Posts and Telecommunications

  Master Degree of Telecommunication Engineering

  2007.01-2010.01

  (3 years)
• Shandong University of Technology

  Bachelor's degree Electrical and Electronics Engineering

  2003.10-2007.10

  (4 years)

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