Work experience

• Sr. E-commerce Analyst

  l'occitane group (l'occitane en provence)

  2022.10-2024.05

  (2 years)

  Reporting and presentation of weekly and monthly sales KPIs and results, with next action plans; E-commerce team follow-up for campaign and promotional planning execution; Montly discount levels monitoring based on Finance team provisions; Online communication, promotional strategy and sales action plans timelines; Daily sales target setting, based on monthly goals and promotional calendar; Adaptation of marketing and trade campaigns for the website; CRM calendar development with discount deals, product bundles and sales plans; Customer segmentation analysis with CRM team and strategy development based on clients trends; Supplier sourcing and negotiation for internal project development. Monthly closings with external clients;
• Sr. E-commerce Analyst

  Extrafarma (Grupo Ultra)

  2021.04-2022.10

  (2 years)

  Sourcing, contracting, and liaising with external suppliers; E-commerce platform monitoring and updates; Development of exclusive campaigns based on e-commerce calendar; Sales period closing, report creation, and performance presentations; Cross-department collaboration for improved internal processes; Joint work with the Design team on website layout redesign based on UX and UI principles.
• Mid-Level E-commerce Analyst

  Grupo Hinode

  2020.07-2021.04

  (10 months)

  Weekly site updates, banner uploads, and virtual display management; Liaison with Marketing, IT, Finance, Logistics, Customer Service, and Product teams for strategic alignment; Sourcing and management of external partners (digital consultancies and agencies); Backlog creation and coordination based on UX insights and data-driven analysis; Support for Level 2 customer service cases; Weekly planning of site communication and 360o campaign implementation; Identification of new development opportunities, partnerships, and site features to increase conversion.
• E-commerce Management

  Fatto a Mano

  2018.10-2020.02

  (a year)

  Full VTEX platform management. SEO-focused product content; Google Adwords campaign creation and performance monitoring via Google Analytics; Coordination with e-commerce agencies (support, maintenance, evolution, UX); Photo shoot production: selecting models and photographers, styling, and product preparation; Invoice issuance (ERP), carrier communication, packaging, and shipping logistics; Sourcing partnerships and site enhancements.
• Assistant

  ago - (tech startup)

  2018.02-2018.06

  (5 months)

  Customer Success System implementation management for clients: training, onboarding, remote support; Client relationship management and weekly project status reports; Social media monitoring and response (chats, questions).
• Assistant

  ago - (tech startup)

  2017.10-2018.02

  (5 months)

  Commercial Lead generation through cold calling; Prospecting and nurturing potential clients; Sales presentations and product demos; Monitoring customer interactions and feedback.
• Sales Intern

  LabWare Brasil

  2017.04-2017.09

  (6 months)

  Lead generation and nurturing; Support for client meetings and commercial proposal preparation; Assistance in sales and marketing strategy development.

Educational experience

• Escola Superior de Propaganda e Marketing (ESPM)

  Bachelor

  2014.08-2019.07

  (5 years)

  Business Administration with a Marketing focus

Languages

Skills