7 years 8 months (3 years 7 months) -Drive customer traffic and sales to 9 brick & mortar Dyson Demo stores spanning across US, Canada, and Mexico -Managed the design, timeline, construction, budget, install and launch for new stores in, Calgary, B.C., Santa Clara, CA and Mexico City, MX -Analyze campaign and in-store performance and report results quarterly to senior leadership -Lead and mentor a results-oriented Direct Retail team, responsible for total Americas store P&L while driving revenue and managing costs effectively -Develop annual budget to support all account marketing initiatives and monitor the team’s monthly spending -Regularly travel to demo stores and new construction sites to meet and build strong relationships with internal teams and external vendors/suppliers -Lead cross-functional teams in supporting development and execution of account strategy -Oversee maintenance, updates, and performance of all new in-store POP materials, fixtures, and display production for the 9 Americas market stores

-Led visual merchandising across all Direct stores in the Americas -Set store-level merchandising budgets and optimize store processes to drive profitability levels at each store -Increased Direct awareness by 40% through strategic marketing and visual merchandising -Managed all localizations of each brand campaign per market by working in conjunction with internal or third-party agencies

(3 years 5 months) -Ensured budgets, content and all logistics processes are built to increase efficiency and strengthen vendor, stakeholder, and agency relations while staying within the deadlines of NPD go-to-market plans -Accountable for direction and trajectory of 3rd party retail projects that match the expectations of stakeholders and deliver the best possible consumer and retailer experience -Managed third-party design, quoting, production and installation for Sephora, Ulta, Target, Lowe’s and Home Depot stores on NPD launches quarterly

-Worked internally with the Creative team, Project Management team, Media Buyers, Accounting Department, etc. to bring client’s campaigns to fruition -Scheduled weekly status meetings with clients to discuss current projects and upcoming needs -Created weekly agendas and contact reports following status meetings -Organized creative (TV, Radio, Media, Digital Billboards, etc.) and sent out traffic instructions in a timely manner -Managed media and creative budgets and ensured creative/media stayed within the client’s budget

1 year 7 months offering a multitude of services to our clients from Account Management, Creative/Strategy, Legal, Technology, Procurement/Fulfillment, Support and More! -Discussed client needs with the Sales team and strategize ways to bring their project to fruition -Worked internally with the Project Management team, Web Developers, User Experience Architects and the Creative team to ensure the client’s needs are fulfilled -Participated in scoping calls, provide formal scope of work, create project timelines and resources the project team -Responsible for managing internal kick off paperwork and reviewing projects with the assigned team members 职位:Account Executive