(3 years 9 months) Responsible for leading the Samsung B2B “Ascend” Partner Portal/Program. This is the “hub” for engaging, enabling and incenting NSP and GEO partners via a self-enabled digital experience. Partner Program Management: • Analyze partner benefits and prescribe recommendations for improvement (GIR, SPIFs, Deal Registration, SPA, Partner MDF, etc.) • Review best in class partner programs and benefits to ensure competitive positioning • Work with internal stakeholders and associated vendors to drive future program enhancements • Develop reporting dashboards for executive management and sales teams Partner Portal Management: • Oversee ongoing development of the Partner Portal to ensure effective User Experience and strong engagement • Manage the Portal vendor to ensure high quality support and commitment to business requirements • Provide strategic guidance for evolving critical capabilities embedded in the Ascend portal user experience – User Registration, Portal Product Branding, Training & Certification, SPA/Deal Registration Submissions, Collateral/ Content Access, MDF Support, Marketing Automation, Lead Generation, Analytic Dashboards, etc. • Lead ongoing partner communications and engagement roadmap to drive partner and sales rep registrations and ongoing active users Channel Marketing Automation: • Work with internal creative teams and external agencies to develop robust marketing content to be published in the portal • Oversee engagement of critical marketing functionality in the portal to increase engagement and ensure ongoing scale/reach • Identify motivating tactics to ensure partner engagement with marketing automation capabilities • Track overall engagement, identify insights for improvement and manage overall plan for success

(2 years 1 month) I oversaw and develop B2B channel Sales for AOC/AGON and Philips desktop displays to ensure business development. I led the creation and implementation of Partner incentive/rebate programs designed to meet designated targets. I fostered and fortified relationships with Executives at IT Distribution partners, Ingram Micro, Synnex, Tech Data, and D&H to drive strategic cohesive functions. Key Achievements: • Improved brand awareness by developing and implementing channel marketing and sales strategy. • Enhanced partner experience by developing Partner loyalty program for top channel resellers. • Ensured continuous performance improvement by overseeing reports, including 5 US field territory sales reps, calling on DMR, VAR and SMB resellers. • Confirmed optimum and accurate inventory levels by delivering monthly forecasting to supply chain. • Streamlined and updated volume incentive rebate programs for distribution. • Directed successful integration of Deal registration into new Salesforce platform.

(2 years 5 months) I supported decision-making process by coordinating with executive leadership, and ensuring alignment of Ergotron and partner’s key sales objectives. I cultivated business relationship with Distribution partners to ensure business development. I planned and organized regular cadence with Distribution’s functional teams. I coordinated with sales teams and reseller partners across business Units, including DMR, VAR, SMB, Retail, and Gov/ Ed. Key Achievements: • Ensured effective coordination between IT distribution partners Ingram Micro and Tech Data. • Guaranteed consistent sales strategy by liaising with Ergotron sales, marketing, operations, logistics and customer care. • Improved revenue by Execute marketing strategies, providing sales incentives, enhanced promotional material and business intelligence. • Confirmed optimum inventory level by conducting Weekly Inventory review, monitoring healthy stock levels, and updating new product launches.