BRETT
Senior PR Manager
MalePublic Relations Manager/SupervisorLive in United StatesNationality
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Work experience
Senior PR Manager
Anker Innovations2022.01-Current(4 years)· Serves as global PR brand leader for eufy Security brand of security cameras, video doorbells, smart locks and other DIY home security equipment. · Develops strong media relationships with influential security/smart home editors from leading consumer technology media outlets including The Verge, CNET, Wirecutter/NY Times, Consumer Reports, Wall Street Journal, ZDNet, Tom’s Guide, PCWorld, and PCMag. · Oversees planning and execution of multi-brand product launch events, including the Anker ReCharge event in June 2023 and a current multi-brand event scheduled for late April 2025. · Provides crisis counsel and message development for all Anker sub-brands including eufy Security, Nebula portable projectors and Anker charging. · Collaborates with North American HR team to develop annual “AnkerCares Day of Giving” employee volunteer program.Communications & Media Manager
CBRE2020.07-2022.01(2 years)· Developed corporate communications strategy and content creation for CBRE’s Global Human Resources team including Employee Benefits, Compensation/Payroll, Learning and Development and Talent Management. · Managed comprehensive email campaigns and Intranet publishing on behalf of Chief Human Resources Officer and HR leadership team. EricssonInternal Communications Manager
CBR2018.09-2020.05(2 years)· Managed day-to-day internal communications strategy, campaigns and content development for Ericsson North America’s Human Resources department (more than 70 stakeholders) spanning Talent Management, Talent Acquisition, Corporate Culture, Learning and Development, Employee Benefits, Mergers and Acquisitions and Diversity and Inclusion. Efforts contributed to 22% increase in Culture scores in employee surveys. · Lead ghostwriter for Ericsson North America CEO including company-wide emails, thought leadership, speech writing, presentation development and video script creation, reaching more than 9,500 employees.Director of Communications & Events
ACAP Health2017.08-2018.09(a year)· Oversight of all internal and external communications for ACAP Health and its portfolio of employee benefits solutions, including the industry-leading behavioral counseling program, Naturally Slim. · Direct management of annual event management program, encompassing more than 20 industry conferences, executive speaking opportunities and $200,000+ sponsorship budget. · Provided senior strategic counsel of ACAP Health’s social media channels, digital blogs and thought leadership program.Executive Communications Manager
Sabre Corporation2015.12-2017.02(a year)· Oversaw internal communications for President of Sabre Airline Solutions and Airline Solutions Business Operations team and served as chief administrator of SharePoint corporate intranet news site. · Created monthly Airline Solutions Knowledge (ASK) video series for executives to share business wins, product launch strategies and leadership profiles with more than 1,900 global team members. · Developed and project managed employee communications program and IT migration plan for Sabre’s acquisition of Airpas Aviation (software company based in Braunschweig, Germany).Internal Communications Manager
Avigilon Corporation2015.02-2015.09(8 months)· Created and launched Avigilon’s first comprehensive Internal Communications program, including Town Hall Meeting processes, internal content channel and employee investment and retention initiatives. · Developed strategic communications messaging to promote Avigilon’s industry-leading portfolio of high-resolution security cameras and analytics software. · Directed large-scale employee events, including oral and visual presentation development, live event logistics, and post-event survey analysis to measure key message pull-through and strategic alignment.director of internal communications - fort worth, tx
RadioShack Corporation2014.03-2015.01(a year)· Managed launch and implementation of Jive Enterprise Social Network software platform connecting more than 19,000 corporate and field associates. · Developed comprehensive communications program to prepare field and home office employees for RadioShack’s corporate bankruptcy filing in close collaboration with C-suite and Human Resources teams. · Chief liaison for RadioShack’s Corporate Social Responsibility program with Maker Media, including planning and execution of grassroots experiential events in Washington DC, San Francisco and New York City.Communications Manager
Flexjet2013.08-2014.03(8 months)· Led training and implementation of Yammer Enterprise Social Community for more than 700 team members. · Managed all internal communications including corporate announcements, mergers and acquisitions and employee services including the Flight Options acquisition of Flexjet in September 2013. · Oversaw all executive media relations activities and trained senior executives for media opportunities including national broadcast media tour with Bloomberg, CNBC and Fox Business News introducing the Learjet 85 fleet of private aircraft.Vice President
MWW Group2006.06-2013.07(7 years)· Served as day-to-day lead agency contact for global technology client, Samsung Mobile, including four-month stint as client’s Interim Director of Public Relations and lead media spokesperson. · Directly managed team of eight PR professionals supporting the Samsung Mobile account. · Authored CTIA keynote address given by Samsung Global President of Telecommunications, launching the original Galaxy S smartphone. · Led public relations efforts for Samsung’s 4G infrastructure (Mobile WiMax) and Enterprise Security (Knox) businesses. · Led award-winning product launch of Samsung Galaxy S II and Galaxy S III smartphone portfolios and emerging Galaxy Note and Galaxy Tab product lineups, repositioning the telecommunications hardware manufacturer as an iconic lifestyle brand (“The Next Big Thing is Here” campaign). · Increased incremental public relations budget by more than $200,000 with creation and execution of global Galaxy Tab PR toolkit program.Associate – Dallas
Burson Marsteller2005.05-2006.06(a year)· Served as primary PR contact for Merrill Lynch offices in Dallas, Houston and Phoenix · Developed and submitted story ideas to business reporters on behalf of 18 financial advisors within the Merrill Lynch Global Private Client spokesperson network · Media trained spokespeople for print and broadcast interview opportunities · Researched and wrote guest bylines and executive commentaries for business influencers and financial trade publicationsProducer & Writer
KDFW Fox 4 News2000.05-2005.05(5 years)· Responsible for coordinating, editing, writing and proofreading the evening newscasts · Served as primary back-up line producer for 5, 6, 9 and 10pm newscasts · Updated Web content on Fox 4 News.com
Educational experience
Texas Christian University
Radio/TV/Film – Fort Worth, TX
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