Work experience

• Marketing Director

  Hopper Communities

  2022.03-Current

  (3 years)

  • Managing the company’s overall marketing strategy, communication, and deliverables. From conception of a new community to launch, ensuring that messaging, and advertising is clear and consistent, aligning with the company’s overall core values and mission, which includes:• Developing and executing comprehensive marketing strategies to promote new and existing communities, along with land development projects, targeting key customer segments and markets.• Collaborating with department heads, superintendents, and sales to establish marketing goals and budgets aligned with overall business objectives.• Conducting market research and analysis to identify emerging trends, customer needs, and competitive landscape, and use insights to shape strategies.• Creating and managing marketing campaigns across various channels, including digital platforms, print media, social media, and events.• Overseeing the development and production of marketing materials, such as brochures, presentations, videos, website content, and advertising collateral.• Managing and optimizing the companys online presence, including the website, social media accounts, and other digital platforms, ensuring consistent branding and messaging.• Tracking and analyzing marketing campaign performance, providing regular reports and recommendations for improvement to senior management.• Building and maintaining relationships with external partners, such as agencies and industry associations.• Staying up to date with industry trends and best practices, identifying opportunities for innovation and growth.Industry leading and award-winning home builder and land developer in Davidson, Charlotte and Raleigh, NC and Austin, TX. Known for building exceptional townhomes and creating neighborhoods that leave a positive and lasting impression, combining expert market insights with a commitment to community.
• Freelance Graphic Designer & Marketer

  Freelance

  2013.11-Current

  (12 years)
• Digital Marketing Specialist

  Installations Unlimited

  2021.01-2022.04

  (a year)

  •Lead publication and optimization of web content to drive e-commerce sales and lead generation•Manage and report effectiveness/efficiency of all online marketing initiatives•Create marketing materials to sell half a million dollars of technology in multi million dollar homes•Design and distribute store signage•Manage and maintain online reputation through monitoring and responding to reviews, comments and proper follow-up•Organize new website to ensure optimal customer useability•Research and emulate market trends•Create captivating weekly emails sent to subscribers•Monitor competitor pricing and adjust as needed
• Director of Marketing

  Maplewood Suites Extended Stay

  2015.09-2020.03

  (5 years)
• Marketing Specialist

  Lakeview Lanes

  2013.09-2020.01

  (6 years)
• Advertising/Marketing Specialist

  Alex Lyon and Son Sales Managers & Auctioneers

  2014.07-2015.09

  (a year)
• PT Assistant Manager

  maurices

  2013.07-2013.12

  (6 months)
• Corporate Communications Intern

  SRC

  2013.06-2013.08

  (3 months)