Focused on creating partnerships with teams, businesses, and schools to build and/or enhance their brand while telling their story through apparel, headwear, promotional items, and custom graphics/signage. Company acquired by BSN in February 2020.

(2 years 7 months) • Oversee and manage 250+ accounts, focusing on building relationships and trust, negotiations, promotions, communication, marketing, and individual growth plans. • Manage Spalding’s state adoption and Dudley organization contracts within the territory, focusing on both activation and fulfillment from both parties. • Serve as the primary point-of-contact for all CarbonTek business including sales, marketing, profit and loss (P&L), pro forma, customer service, and production schedule. Notable achievements while in the position have included: - Designed and executed CarbonTek's sales strategy, leading to a 67% growth in revenue in a 19-month period of time and establishing record monthly sales on 11 separate occasions. - Created and implemented a streamlined marketing process to effectively communicate with the targeted database, resulting in a 51% open rate on average.

(3 years 7 months) • Managed a variety of responsibilities including department licensing and branding, contract management, facility operations, support supervision for baseball and lacrosse and equipment room operations. • Coordinated bowl game logistics, successful FLSA implementation and special project management assigned by the athletic director. • Managed and mentored 29 direct reports, including the coaching staff, full- time personnel, and student assignments through a proactive approach to staff training and development. Notable achievements while in the position included: - Promoted from Director of Athletic Equipment, Assistant Athletic Director for Strategic Operations to Associate Athletic Director based on the performance delivered in the position. - Successfully negotiated and executed the largest contract in the university's history with Under Armour valued at $50M for 10 years. - Led all aspects of the agreement including negotiation, legal, activation, fulfillment, budgeting, implementation, licensing, design, and ordering. - Generated $250,000 in new revenue by reallocating resources and designing unique programs that benefited both the community and fan base. - Selected to serve as a member of the athletic department’s senior staff, strategic execution team and external leadership group in addition to fundraising, facilities and marketing responsibilities.