Work experience

• Business Development Manager

  深圳泰和安科技有限公司

  2025.01-Current

  (7 months)

  内容: • 成功开拓哈萨克斯坦、乌兹别克斯坦、波兰等市场,开发优质本地渠道资源,推进多轮商务谈判,拓展公司海外分销网络。 • 促成**科特迪瓦(Ivory Coast)**新渠道合作,实现品牌在非洲的首次落地。 • 独立组织并参与英国伯明翰消防安全展(Fire Safety Event Birmingham),成功展示TANDA品牌及核心产品,获取来自多国客户的兴趣,包括为欧洲跨国企业ESP UK提供解决方案,助力其OEM合作模式推进。 • 主导特定市场的产品本地化方案,结合目标市场需求推动产品迭代,提升产品适配性与竞争力。 • 深入调研竞争对手渠道与定价策略,在商务出访期间与客户及对手渠道方沟通,掌握市场真实价格体系,并向公司管理层提供战略调整建议。 • 系统收集并分析竞争品牌(含中国品牌)在中亚和东欧市场的渗透现状及技术优势,支持高层制定差异化市场切入方案。 • 推动海外EAC及TÜV等认证流程,完善公司在特定市场的准入合规基础。 • 对重点客户进行持续跟进,推进意向落地并提供售前/售后支持。 • Successfully launched a new sales channel in Ivory Coast, marking TANDA’s first market entry in Africa. • Organized and participated in the Fire Safety Event in Birmingham, professionally representing the TANDA brand and attracting interest from various international clients, including a major OEM cooperation discussion with ESP UK, a European multinational. • Led product localization efforts based on the needs of target markets, helping adapt product features and certifications to align with regional demands. • Conducted deep competitor intelligence during business trips, including distributor pricing benchmarking and technology comparisons. Collected and reported insights to guide strategic decisions and refine go-to-market approaches. • Identified the presence and early-stage expansion of Chinese and international competitors in key niches across Central Asia and Eastern Europe, assisting leadership in proactive response planning. • Facilitated compliance efforts such as EAC and TÜV certifications, accelerating product entry readiness. • Maintained and advanced engagement with potential partners, offering full-cycle support from negotiation to post-sale. 业绩: • 成功开拓科特迪瓦市场,建立品牌在西非的新销售渠道。 • 独立组织并参展英国伯明翰Fire Safety Event消防展,成功促成与ESP UK的OEM合作洽谈。 • 在出差期间识别竞争品牌分销商,收集渠道价格、产品优势等情报,为公司策略调整提供决策支持。 • 主导目标市场的产品本地化、认证准备和竞争分析工作,优化市场进入路径。 • 协助海外市场部门团队扩张,参与技术工程师的招聘流程和面试,确保团队具备客户支持和技术交流能力。 • Opened new sales channel in Ivory Coast, establishing brand presence in West Africa. • Organized and exhibited at Fire Safety Event in Birmingham, enabling OEM cooperation opportunity with ESP UK. • Collected frontline market intelligence during business trips — including competitor pricing, channel strategies, and technical strengths — to support leadership’s market-entry strategy adjustment. • Led product localization, certification preparations, and market analysis to improve entry efficiency in strategic regions. • Supported overseas market team expansion by participating in the recruitment and interview process of technical engineers, ensuring strong client support and technical communication capabilities.
• Marketing Specialist

  UGREEN绿联科技

  2023.08-2024.05

  (10 months)

  主要职责 | Key Responsibilities • 深度参与公司在中亚、俄罗斯及东欧市场的拓展策略,负责客户开发、B2B合作伙伴识别及代理商招募。 Took part in the company’s expansion strategy across Central Asia, Russia, and Eastern Europe by identifying and engaging potential B2B partners and distributors. • 与渠道商保持定期沟通,收集反馈并推动产品优化和市场策略调整。 Maintained consistent communication with channel partners, collected feedback, and collaborated with internal teams to improve product-market fit. • 参与商务谈判,制定合作条款并配合销售团队推进合作项目的执行。 Participated in business negotiations and coordinated partnership agreements from draft to execution alongside the sales team. • 独立策划并执行VK、Telegram、Instagram等海外社交媒体推广活动,从创意、内容到投放及效果跟踪。 Independently planned and executed marketing campaigns across VK, Telegram, and Instagram — from content creation to ad placement and performance monitoring. • 负责目标区域的竞品调研,支持区域本地化市场策略的制定与调整。 Conducted competitive market research and helped define localized go-to-market strategies per region. • 协同销售、内容团队参与本地化营销内容制作及国际线上展会筹备。 Collaborated with sales and content teams to prepare localized promotional materials and coordinate participation in international online exhibitions. 亮点成果 | Key Achievements • 通过精准内容营销与再营销策略,仅投入3000美元,在VK平台实现13155美元销售额,ROI达338.5%。 Led a high-ROI content and retargeting campaign on VK, generating $13,155 in revenue from only $3,000 in ad spend (ROI: 338.5%). • 协助多家潜在客户建立初步接洽流程,其中3家进入实质性商务谈判阶段。 Built initial engagement funnels with multiple potential distributors; three partners entered active negotiation phase. • 优化VK内容运营后,访问量提升570%,新关注提升990%,页面浏览增长56%,评论数增长1859%,用户互动增长96%。 After optimizing VK platform content: traffic ↑570%, new followers ↑990%, page views ↑56%, comments↑1859%, engagement ↑96%。
• Business Development Manager

  赣州好朋友科技有限公司深圳分公司

  2021.11-2023.08

  (2 years)

  加入公司时,公司尚无海外客户和外贸经验。我协助副总裁共同制定国际市场拓展战略,组建团队,并从零开始搭建外贸流程。 负责开拓并维护与中亚、俄罗斯、东欧、非洲,以及南美、中东和东南亚地区矿业及工程类企业的合作关系。后期聚焦于公司战略重点市场:独联体、东欧和非洲。 主导公司产品在EAEU市场的认证与进口相关文件的准备工作,推动产品顺利进入海外市场。 在早期阶段,我一人承担本地化与外贸相关职责,负责设备和技术文档(包括技术说明和商务资料)的翻译、本地化、整理和归档工作,之后协助招聘并培训相关专业人员,逐步扩展团队。 项目初期我身兼数职(市场、销售、本地化、外贸),后期协助公司管理层组建独立团队。 主导公司英文与俄文官网建设项目,涵盖网站结构设计、UI/UX优化、SEO优化、内容编辑与发布。上线首年(2022年)达成月均4500+独立访客。 与俄罗斯大型锡矿企业“Rusolovo”董事长及高层进行商务谈判,最终促成一笔60万元人民币的设备采购合同。 在中亚与东欧地区独立开展分销商开发、商务谈判和渠道拓展工作,成功建立本地销售网络。 组织公司参与俄罗斯与东欧行业展会,负责展会方案策划、物料设计、客户接待及后续客户跟进。 搭建英文与俄文双语官网,并借助B2B平台为公司持续带来海外商机。 When I joined the company, there were no foreign clients and no international trade experience. I assisted the Vice President in developing the go-to-market strategy, building the team, and launching key foreign trade processes from scratch. I led the search for new partners in the mining and engineering sectors across Central Asia, Russia, Eastern Europe, Africa, South America, the Middle East, and Southeast Asia. Later, I focused on the company’s strategic regions: CIS, Eastern Europe, and Africa. I was responsible for obtaining product compliance and safety certifications, and preparing import documentation for the EAEU region. I localized equipment and accompanying documentation (technical and commercial), managed international document flows, and was initially the only person in charge of both localization and foreign trade. Later, I helped expand the team with qualified specialists. In the early phase, I handled several roles at once — including marketing, sales, localization, and foreign trade— and later supported leadership in hiring specialized staff. I led the English and Russian website project from UI/UX design and SEO to news content and updates. Result:over 4,500 unique visitors by December 2022. I negotiated directly with the CEO and executives of Rusolovo, one of Russia’s largest tin mining companies.This resulted in a signed equipment supply contract worth 600,000 RMB. I independently searched for and negotiated with local distributors in Central Asia and Eastern Europe who were interested in promoting our products. I organized the company’s participation in industry exhibitions in Russia and Eastern Europe, covering marketing materials, booth design, client communication, and lead follow-up. I launched the company’s English and Russian websites and ensured a steady lead flow from B2B platforms.
• 贸易代表

  AUSTRIA

  2020.08-2021.10

  (a year)

  工作成果: 将从客户初步需求到订单发货的周期缩短约30%,显著提高客户满意度并推动回头订单增长。 建立并维护超过20家稳定可靠的中国供应商合作网络,确保产品质量持续提升与供应稳定性。 参与多个大额订单谈判,为客户提供价格与市场趋势分析,推动订单成功签约,提升公司整体利润水平。 Key Responsibilities: Optimized international trade processes between Chinese manufacturers and clients from Austria and other European countries, improving transparency and collaboration efficiency. Audited and selected reliable suppliers in China (mainly in commercial electronics) based on client requests;led negotiations with factory management on production conditions, delivery timelines, and long-term agreements. Managed the full export lifecycle — from initial inquiries and commercial proposals to contract signing, logistics coordination, and post-sales support. Coordinated internal company resources to ensure timely order fulfillment and high-quality customer service.Achievements: Reduced the order fulfillment cycle (from first inquiry to shipment) by approximately 30%, significantly boosting client satisfaction and repeat business. Built and maintained a supplier network of over 20 reliable Chinese manufacturers, ensuring consistent product quality and supply stability. Participated in high-value contract negotiations, offering clients strategic insights on pricing and market trends,which contributed to successful deals and increased company profitability.

Educational experience

• Shenzhen University

  International Trade and Economics

  2015.09-2020.07

  (5 years)

  International Trade and Economics in Chinese and English languages

Languages