Work experience

• Marketing Specialist

  Mizuho America, Inc.

  2023.12-2025.02

  (a year)

  Managed implementation of Salesforce and facilitated the growth of CRM in the business while also overseeing field marketing efforts, sales outreach, reporting, social media management, and email campaigning. Implemented a custom order form for channel partners, allowing sample products to be ordered for customer evaluation. Implemented CRM data cleansing and transfer to Salesforce from Microsoft Great Plains, including lead and customer data and inventory management. Ran email marketing and social media campaigns to increase awareness of new product launches and product spotlights. Oversaw website maintenance and creation of new landing pages. Managed all field marketing events, including four major conferences a year attended by over 100,000 surgeons. These tradeshows were the main contributor to customer acquisition and sales for the company. Reported email, lead capture, and campaign retention data and presented to VP-level of sales and operations. Primary marketing user for Salesforce, Microsoft Dynamics, Google Analytics, and Hubspot.
• Digital Marketing Specialist 2

  Vocera Communications/Stryker Corporation

  2019.04-2022.11

  (4 years)

  Managed email campaigns, published marketing analytics including funnel production and reporting, and managed CRM structure and organization. Created, staged, and scheduled email campaigns through Marketo to targeted lead segments at a rate of 5-7 emails per week to over 100,000 weekly recipients. Regularly improved growth in click rates of 30-40% over email campaign life cycles. Worked with our web developers to create heat maps of click traffic on web pages promoted in email campaign efforts. Routinely updated lead data in Marketo, ensuring accurate scoring, lead routing, and contact accuracy for a database of over 300,000 leads. This included enhancing all inbound lead data via Zoom Info to fill gaps in data. Reported email performance, net new lead data, and campaign effectiveness to the entire marketing department every quarter. Additionally, provided weekly reports to the demand generation team on email performance metrics with recommended shifts in strategy. Primary marketing user for systems including Marketo, Knak, Salesforce, HotJar, and Google Analytics.
• Demand Marketing Operations Specialist

  Vocera Communications/Stryker Corporation

  2018.09-2019.04

  (8 months)

  Supported the field marketing team and worked with field sales to schedule, plan, and execute trade shows, webinars, and other lead acquisition efforts. In partnership with sales leadership, scheduled and designed booth arrangements for all regional US trade shows. Managed over 50 shows a year. Planned and oversaw the shipping of booth materials for each show, including purchasing collateral, swag items, and booth raffle prizes. Oversaw the assignment and training of outside lead gatherers to collect new leads at field events. Enhanced, cleaned, and uploaded leads from field marketing campaigns into Salesforce via Marketo. Hosted webinars on the ON24 platform. Responsibilities included setup of speaker slides and relevant collateral materials, leading speakers through technical dry-runs, providing live webcast Q&A, and real-time technical resolution. Primary marketing user for systems including Marketo, Salesforce, ZoomInfo, and ON24
• Digital Marketing Intern

  Vocera Communications/Stryker Corporation

  2018.07-2018.09

  (3 months)

  Provided demand and lead generation, reporting, and other marketing projects for the demand generation team. Utilized platforms such as Salesforce, Marketo, and Ion Interactive.

Educational experience

• Santa Clara University, Leavey School of Business

  Bachelor of marketing with a Minor in Information Systems

  2014.12-2018.12

  (4 years)

Languages