BENJAMIN's Resume

BENJAMIN

Associate Director, Business Development

Nationality

Associate Director, Business Development
Red Bull
2024.08-Current
(2 years)
Spearheading commercial expansion across EMEA & LATAM for one of the world's most recognised consumer brands opening markets, forging strategic partnerships, and building the commercial infrastructure to sustain long- term revenue growth. ▸ Originated and closed 5 strategic partnerships across EMEA & LATAM, directly generating £12.4M in new sales and a 38% expansion in addressable market all within the first year. ▸ Built new revenue channels worth £10M+ annually in markets previously untapped by the business, establishing Red Bull's commercial presence across a new regional tier. ▸ Produced board-level investment briefs and KPI frameworks adopted by senior leadership to guide capital allocation and market-entry decisions across two regions.
Head of Bid Management & Business Development
Siemens Mobility Limited
2021.05-2024.08
(3 years)
Led all commercial bidding activity, business development strategy, and major account management for a global mobility leader overseeing the full bid lifecycle from opportunity qualification to contract award. ▸ Delivered the £150M technology component of the Elizabeth Line the UK's highest-profile infrastructure project on time, within budget, and to full specification. ▸ Drove bid win rates up by 15% through a complete redesign of the bid process introducing agile governance, tighter qualification criteria, and stronger commercial modelling translating directly into multimillion-pound contract wins. ▸ Led a team of bid managers across a £500M+ pipeline; implemented commercial frameworks that shaped C-suite decisions on pricing strategy, go-to-market approach, and product positioning. ▸ Developed contract governance and KPI frameworks adopted across the national sales function, improving pipeline accuracy and forecast reliability.
Senior Sales Account Manager
Innovate UK
2020.06-2021.05
(a year)
Appointed to manage 250+ enterprise accounts and applications at the UK's national innovation agency operating with full P&L accountability across a complex, government-backed commercial environment where retention, growth, and compliance carried equal weight. ▸ Managed 250+ enterprise accounts and innovation applications the largest account portfolio in the team maintaining full P&L accountability while simultaneously driving new business growth and protecting existing revenue across a high-complexity, government-backed environment. ▸ Developed and maintained a rigorous commercial pipeline with forecast accuracy that fed directly into Innovate UK's national commercial planning providing senior leadership with the intelligence to make resource and investment decisions. ▸ Operated across a uniquely complex stakeholder landscape managing enterprise accounts spanning both private sector innovators and public sector bodies, requiring credibility and commercial fluency at board level across multiple industries.
Regional Aftersales Performance Manager
Nissan UK
2017.03-2020.06
(3 years)
Recruited to build and lead Nissan's regional aftersales performance function from scratch hiring, structuring and directing a 21-person team responsible for driving commercial recovery and sustained KPI improvement across a 50+ dealership network. ▸ Hired, onboarded and led a 21-person regional performance management team the function did not exist before appointment; built end-to-end from recruitment through to operational framework. ▸ Directed commercial performance across 50+ dealerships via a balanced scorecard framework, delivering sustained improvement in hours sold, stock turn, and site-level profitability. ▸ Designed and executed dealer transformation programmes targeting underperforming sites recovering KPIs and securing senior management commitment to performance recovery investment. ▸ Delivered weekly aftersales turnover forecasts to HQ, providing the commercial intelligence that shaped national resource allocation and regional sales strategy.
Business Development Manager
Santander Bank PLC
2013.02-2017.03
(4 years)
Managed a £23M broker portfolio in a regulated financial services environment exceeding territory targets by 75% through structured, data-led relationship management and rigorous commercial discipline. ▸ Managed a £23M broker portfolio and exceeded territory targets by 75% the strongest performance in the region driven by structured MI-led broker development, proactive account management, and a rigorous approach to pipeline quality. ▸ Owned broker quality, regulatory compliance, and submission standards maintaining Santander's commercial and compliance standing across a high-volume portfolio. ▸ Collaborated across regional sales teams and internal stakeholders to maximise market penetration; used competitor intelligence to protect key accounts and prioritise high-value opportunities. KEY CAREER ACHIEVEMENTS ▸ Trusted with one of the UK's most high-profile infrastructure mandates delivered the £150M Elizabeth Line technology component at Siemens Mobility on time, within budget, and to full specification. One of a handful of commercial leaders in the UK to hold this credential. ▸ Built an entire commercial function from zero at Nissan UK recruited, structured and led a 21-person regional performance team that did not previously exist, driving sustained KPI recovery across a 50+ dealership network spanning North East to Midlands. ▸ Opened two regions for Red Bull with no prior commercial footprint created EMEA & LATAM channels generating £10M+ annually, anchored by 5 strategic partnerships worth £12.4M in new revenue and a 38% increase in addressable market. ▸ Transformed bid performance at Siemens Mobility redesigned the entire process from qualification through to submission, achieving a 15% uplift in win rates across a £500M+ active pipeline and directly converting redesign into multimillion-pound contract wins. ▸ Managed a £23M regulated broker portfolio at Santander over 4 years, exceeding territory targets by 75% the strongest performance in the region and sustained across the full tenure.

Educational experience

Arden University, UK
mba - master of business administration
2020.01-2021.01
(a year)
Arden University, UK
BA (Hons) Business
2017.01-2020.01
(3 years)