• Developed and executed sales strategies to unlock key accounts in Europe and APAC for Interactive Screens, Digital Signage, and Overall Technology enhancement within the Specktron ecosystem.• Collaborated with cross-functional teams to drive revenue growth and market expansion through innovative sales approaches.• Successfully managed and nurtured client relationships to drive business growth and exceed sales targets.

Leading the sales team and drive revenue growth in the Middle East region, where I am responsible for generating new business, expanding the customer base, and closing large contracts. Operating under a distribution channel strategic partnership with key stakeholders of many integration partners. Driving Sales and Marketing growth year on year by 35%

Working with key stakeholders from regions such as South Africa, the Middle East, and Europe. Building B2B relationships.

On Premise Sales Manager – Coca Cola European Partners Key Responsibilities:● Serve as the lead point of contact for all customer account management matters, build and maintain strong, long-lasting client relationships across Coca-Cola● Negotiate contracts and close agreements to maximise profits● Report on progress of monthly/quarterly initiatives to internal and external stakeholders● Develop new business with existing clients and/or identify areas of improvement to meet sales quotas● Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)● Prepare reports on account status● Collaborate with sales team to identify and grow opportunities within territory● Collaborate with internal and external stakeholders● Manage and develop a high performing team through a variety of analytical and motivational techniques; monitor team performance through regular 1-2-1’s● Communicate with clients at a senior level to resolve issues and enquiries

- Managed 3 staff members to gain regional sales successKey Achievements:● Completed two successful secondments ● Created £400k incremental revenue for Coca Cola through grocery sales● Successfully negotiated with, and acquired business with the biggest bar in London Bridge - number1 bar● Achieved all sales targets within the last three years● Won a Team Incentive for Most Sales in Monster Energy 2018 January● Won top bonus for Monster Energy Incentive in July 2018 and August 2018● Developed and distributed a promotional video for Coca Cola for their recruitment campaigns; recognised as the face of the apprenticeship scheme● Delivered various presentations across schools and universities