• Brand localization & content – Adapted global brand strategy and creative for the Ninja Outdoor UK market across PDPs, packaging, and retail touchpoints, including product/lifestyle imagery, rich media, video, and long-form copy; reviewed and localized product listing and claims copy to meet UK market and compliance requirements. • Consumer research – Led concept, pack, and message testing alongside internal focus groups and surveys; translated findings into emotional drivers, unmet needs, and audience segments to shape localized messaging and product decisions. • Content production & creative coordination – Briefed media agency (EssenceMediacom) and in-house/external creative teams to produce static and video assets for digital campaigns; coordinated shoot logistics and asset delivery for seasonal and always-on activations. • Offline activation & events – Delivered in-person brand activations at major retail partner events (Argos, Amazon, B&Q, Currys, John Lewis, QVC,Euronics), building sell-in decks combining market insight, brand positioning, and product overviews to support product launches. • PR, influencer & partnership collaboration – Partnered with the PR team on award submissions and strategy; worked alongside the social team to help shape influencer strategy; contributed to brand partnership initiatives, building relationship-management experience directly transferable to KOL, influencer, and PR partner engagement.

• Executing digital marketing strategies including email, social media, blogs, outreach, website/landing page design, and SEO. • Utilising various marketing software including HubSpot, Mail Chimp, Canva, Figma, Lemlist, LinkedIn, Google Search Console & Google Analytics.

• Organising and preparing for a large community event, including publicising through local press releases, radio, social media, email, and flyers/banners; coordinating logistics and timings for various stakeholders (traders, performers, security); and producing a post-event report. The Evening Standard