BEKDAULET IIGILIKOV
App Growth Manager
MaleSales OperationsLive in TurkeyNationality
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Work experience
App Growth Manager
OtherWayAround2025.10-Current(10 months)Managing ASO and UA campaigns across Meta, TikTok, Google Ads, and ASA, optimizing for CPI, ROAS, and retention; Developing full-funnel growth strategies based on app lifecycle and user behavior; Collaborating with design and analytics teams to test creatives and improve performance; Analyzing in-app events and leveraging MMPs for attribution, reporting, and optimization; Leading client strategy calls and aligning acquisition efforts with product and revenue goals.COO
Ask Consulting (ask.kg)2025.01-2025.10(10 months)Developed and executed multi-regional operational strategy aligned with company growth goals; Oversaw daily operations across sales, marketing, finance, HR, and student services; Led market entry and full operational setup in North Macedonia and Kazakhstan; Managed budgets, optimized expenses, and ensured overall financial stability; Built and maintained strategic partnerships with universities, language schools, and recruitment agents.Country Manager
Ask Consulting (ask.kz/askedu.co)2023.09-2024.12(a year)Handled all legal, administrative, and financial requirements for establishing the branch office, including licensing, taxation, and regulatory compliance; Recruited, trained, and managed the local sales, marketing, and operations team, implementing clear job structures, KPIs, and reporting systems; Developed and executed country‐specific sales and marketing strategies that significantly increased monthly leads and conversions.Sales and Marketing Manager
Leke Games (lekegames.com)2023.04-2023.09(6 months)Ormel (ormel.com.tr)Account Manager & App Growth Consultant
Mobile Action (mobileaction.co)2022.02-2023.04(a year)Managed Apple Search Ads and ASO campaigns for 40+ mobile apps, including several cryptocurrency tracking and wallet apps. Oversaw >$4M/month in ad spend, consistently meeting ROAS and LTV targets. Worked closely with crypto clients to improve onboarding funnels, retention, and monetization. Developed and scaled up new product features in collaboration with the product and dev teams.Account Manager
Insider (useinsider.com)2021.03-2022.02(a year)Handled overall responsibility for managing client relationships with key accounts from various industries; Facilitated clients' adoption of Insider's technology; Established a trusted adviser relationship to ensure clients' overall satisfaction with Insider's technology; Proactively monitored client activity and provided insights and solutions to the client and internal teams to improve results; Strategic campaign planning to help clients meet their objectives; Additional Experience
Educational experience
karabuk university, turkiye xinjiang university, china
Chinese Language and Culture2014.01-2015.01(a year)
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