Barbara's Resume

Barbara

Live in United States

Nationality

Summary

100% With over 30 years of experience in marketing and community engagement, the candidate has notable expertise in community growth, marketing, and data analysis, albeit primarily in educational sectors. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) Candidate managed marketing, recruitment, and community engagement programs at Summit Public Schools with demonstrated success in user acquisition and retention. 2, Familiarity with the US market (social media, user habits, cultural background) Candidate has extensive experience in the US market through roles at San Jose and education-related organizations. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) Experience with social media content and production, particularly in school-based engagement and marketing campaigns, is evident from roles held. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) Managed content development and strategy for various marketing channels, including websites and social platforms, at Summit Public Schools and Stanford University. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) Extensive experience in planning and executing events through roles at Stanford, Discovery Charter School, and Summit Public Schools. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) Displayed data analysis capabilities regarding recruitment and enrollment data effectiveness at Summit Public Schools. 7, Must be located in San Francisco Bay Area Candidate is located in San Jose, California, which is part of the San Francisco Bay Area.

Work experience

Community Engagement Manager
Summit Public Schools (Public Charter Network)
2020.01-Current
(6 years)
Summit Charter Schools Evangelist. Community Engagement • Generate awareness and engagement from prospective families and organizations in local communities; Lead initiatives to generate awareness; develop and manage marketing, recruitment, and community engagement programs programs. Strategic planning. Student Recruitment • Develop advertisement, marketing materials and communications, ads, radio, video, email and mail campaigns; website and social media content and production; Plan, prepare and execute school based recruitment events; support collection and analysis of data to determine effectiveness of initiatives and drive continuous improvement. Student Enrollment • Plan and execute lotteries; Monitor progress to goal for enrollment targets; Collect and analyze recruitment and enrollment data to inform planning and assess activity effectiveness; Manage registration and enrollment/re•enrollment. Parent Engagement • Manage parent events; Manage parent volunteer program, parent ambassador program; Identify and recruit parent leaders for advocacy; Develop and create immersive open houses, parent education programs, and hands•on events for school and wider county community; Coordinate parent engagement for charter renewal initiatives and support engagement with key stakeholders to ensure compliance. Train new community engagement managers; Other • self•starter who isn't afraid to take initiative, team•oriented, result•driven professional who works in a fast•paced environment. Show less
Board President/ Marketing & Public Relations Chair
Discovery Charter School
2005.01-2020.11
(16 years)
Oversee the management of two K•8 public charter schools that serve 1040+ students; monitors operating budget; guide and evaluate Executive Director’s performance. Spokesperson at community meetings, media interviews, and local governmental functions; develop and maintain local media and public contacts for disseminating organization news.Write materials for and directs the layout of web, video, news releases, newsletters, pamphlets, directories, and posters; increased organization enrollment by 79% over last four years.Partner with volunteers, corporations, governmental agencies, and community groups hosting educational and fund drive events to ensure consistent branding, messaging, and fundraising.Established the Discovery Annual Fund which achieves yearly 80% school community participation; doubled matching corporate sponsorship to 60K yearly; raised over 5 million dollars over a 10 year period; awarded over a half million dollars in grants. Solicited and managed media partners for in•kind related sponsorship of video production. Management of sensitive donor related recognition and public relations projects. Strategic leadership for communication, marketing and business. Show less
Associate Director Integrated Marketing Services
Stanford University
2010.01-2020.01
(10 years)
Member of the Direct Marketing Team, Office of Development. Responsible for planning, strategic guidance, data analysis, implementation, and management of mass solicitations for Stanford University's seven annual funds. Manages a complex set of integrated marketing strategies for groups of internal clients with varying goals and constituencies. Collaborates with and advises key Stanford stakeholders on the development and implementation of multi•channel annual giving marketing strategies including: phone, direct mail, e•mail and social media. Analyze fund and program health, advise and make recommendations as to course adjustment. Develop, strategize, and grow new key programs for groups of internal client partners and funds. Oversee design and production of solicitation and marketing materials from inception to deployment. Develop highly personalized communication strategies for solicitation optimizing constituent segmentation. Train new department employees concerning best practices for development work, reporting, and production work. Show less
Marketing & Sales Director
Eaglevision
1991.01-2010.01
(19 years)
Developed and managed B2B & B2C accounts. Translated business plans into strategic marketing plans and execution roadmaps. Conducted planning, management, and production of large/small programs, conferences and events; supervising the activities of 10•30 vendors, and staff of 17. Managed budget, logistics, contracts, RFP and client relations. Web 2.0, social media, blog, e•mail and newsletter campaign experience. Took company from start•up mode to over 25 million dollars in combined yearly sales.Development of sales leads; built and qualified over 10 mailing lists with over 1500+ entities. Direct marketing campaigns for Eaglevision and various client events. Show less
Founder/President of the Board of Directors
Discovery Charter School
2003.01-2005.01
(2 years)
Founded a K•8 public charter school serving 221 students in its first year of operation. Which now has expanded to two school within San Jose. Recruited professionals in areas of law, education, human resources, finance, and information technology to form a non•profit educational group. Led collaborative team of seven Directors on strategic implementation processes. Obtained charter approval amidst oppositional political environments. Built collaborative relationships with city, district, county and state agencies. Business and contract negotiations. Directed start up operations: strategic planning, policy development, financial planning, public relations, marketing, and facility acquisition. Developed and implemented the strategic communications and public relations plan for the school which attracted families from communities all over Santa Clara County. Opened school within six months of charter approval; oversaw the hiring of 23 professionals; negotiated contracts, and managed the activities of over 150 volunteers. Show less
Marketing Communications Manager
Sun Microsystems
1986.01-1991.01
(5 years)
Reported to Vice President of Marketing and supported senior executives; developed situational messages, drafted key talking points and speeches. Monitored a yearly marketing budget of $8 million. Managed worldwide events and media for six to nine product launches per year. Development and management of international events and all support deliverables. Produced worldwide director meetings, sales meetings, large conferences, and road shows. Delivered 3•7 day events for audiences of 50•5000 attendees. Led cross functional/department project teams for key initiative projects. Supervised staff of three; productivity increased 80% over 5 years; workload grew 6x and all projects were delivered on time and on budget. Show less
Production Manager
Genigraphics
1982.01-1986.01
(4 years)
Produced visuals and collateral for major corporate presentations; accounts included many major high tech, medical, banking, energy companies in the bay area. Supervised staff of 17 graphic artists in designing computer generated slides and multimedia presentations. Coordinated production, scheduling, and compiled estimates.