Summary

Work experience

• Social Media Markeing Manager

  Self Employed

  2016.10-Current

  (10 years)

  (9 years 9 months)
• Marketing Manager

  DermaMedical

  2023.12-2025.02

  (a year)

  (1 year 3 months) In my current role as Marketing Manager for Derma Medical’s USA market, I am leading marketing efforts to expand the company's presence in the United States. At the forefront of driving the mission to redefine aesthetic excellence, I play a pivotal role in developing and executing strategic marketing initiatives. This includes collaborating with cross-functional teams to create compelling promotional materials and campaigns, leveraging digital platforms and social media to engage our target audience. Additionally, I am actively building and nurturing relationships with key industry stakeholders, professionals, and influencers, contributing to enhanced brand visibility and increased course enrollments. My proactive approach involves monitoring market trends and competition, identifying growth opportunities for the organization.
• Marketing Director

  MIRApeel

  2022.10-2023.10

  (a year)

  (1 year 1 month) During my time with eMIRAmed, I had the pleasure of working with two of their products: BoostFacial (Oct-Feb) & MIRApeel (Jan-Oct). Most of my impact was with MIRApeel. From the end of January to October, I was able to increase MIRApeel's B2B leads by an average of 9900% per month using strategic marketing campaigns on social media sites like LinkedIn, Instagram and TikTok as well as email campaigns and blog posts. These leads resulted in MIRApeel nearly tripling the amount of active providers in the United States. Aside from the leads, I grew all of their social media accounts, as well as brand awareness, through well-thought campaigns, creative content and engaging copy. I was responsible for giving their brand a much-needed makeover, increase brand awareness and boost in sales revenue in under 10 months.
• Marketing Manager

  Solevo Wellness

  2018.07-2019.06

  (a year)
• Inside Senior Sales Executive

  FedEx

  2014.08-2016.10

  (2 years)

  (2 years 3 months)
• Management Assistant

  Enterprise

  2013.11-2014.08

  (10 months)

Projects

• Associated with MIRApeel

  Expanded Lead Generation Initative

  2023.01-2023.10

  (10 months)

  Lead generation was a major issue when I signed onto the account. However, within the first 2 months of this initiative I was able to grow the incoming leads from 2-3 per month to 250-300+ per month with a limited digital ad budget.

Educational experience

• South Hills Beauty Academy Inc

  Esthetics, Aesthetician/Esthetician and Skin Care Specialist

  2017.01-2017.08

  (8 months)
• Robert Morris University

  Public Relations, Advertising, and Applied Communication

  2009.09-2014.03

  (5 years)