I look for opportunities to add value and to drive business using digital avenues for clients. I am also involved in new business pitching and holistic brand communications, with experience in the Health & Beauty, FMCG, Nutrition, E-commerce and Educational industries. My day to day involvesConsumer segmentation and analysisDeveloping digital, online and social strategiesPlatform and communication plansEngagement planning, acquisition and recruitment campaignsCreative concepts, strategic directions for holistic communications/campaignsAnalyze and report campaign performance

Leading a team to develop the Social Media Business, provide best practices, refine operations and develop measurement/ KPI indicators.

I create, plan and execute strategic digital media roadmaps and online campaigns to promote the Blue Ocean Strategy brand. My job involves providing digital expertise and consulting, content management, publishing, promotion and design to educate others about Blue Ocean Strategy digitally across global markets,

Overseeing Arc Worldwides social and digital initiatives for Malaysia specialising in Analytics and Engagement. My role mostly revolves around social planning and strategy, new business development, product and services development. Part of it also involves overseeing the growth of a number of Malaysias top brands on Facebook.My skill sets for this include :- Channel Planning and Social Architecture- New Media and Online Influencer Engagement- IM3.0- Social Networkng- Mircocasting - Social CRM - Social Measurement, Impact and ROI. - Social Search and SEO, - Web dev- Digital Marketing and Social Selling - Social training and researchI am also open to get involved with speaking engagements on Social Media and Digital Marketing.

Overseeing Arc Worldwides social media initiatives for Malaysia. My role mostly revolves around social planning and strategy, new business development, product and services development. Part of it also involves overseeing the growth of a number of Malaysias top brands on Facebook.My skill sets for this include :- Channel Planning and Social Architecture- New Media and Online Influencer Engagement- IM3.0- Social Networkng- Mircocasting - Social CRM - Social Measurement, Impact and ROI. - Social Search and SEO, - Web dev- Digital Marketing and Social Selling - Social training and researchI am also open to get involved with speaking engagements on Social Media and Digital Marketing.

I talk to clients regarding new ways to use Social Media, and online digital marketing campaigns. This includes tailoring Social Media to work for B2B, B2C, B2G and G2C initiatives.Asides from Client Management, Im also strongly involved in business strategy, new business development, managing a digital team, and inhouse training.Clientele list includes Shell, Maxis (Malaysia Telco Network), Malaysia Airlines (MAS), DIAGEO, Guinness Anchor Berhad (GAB), Unit Innovasi Khas (UNIK), Padiberas Nasional (BERNAS) and Philips.My specialties include :Blogs, blogger relations, Online Influencer Relations and outreachWeb 2.0 developmentSocial networksMicrocasting (video sharing and broadband channels)Social computingSearch visibility including multimediaDigital Crisis Management and MitigationSocial ArchitecturePublic RelationsClient ManagementBlogger EngagementSocial Impact Measurement and ROI

One of the hosts of Geekchictv.comI host a web cast along with a crew who are behind Asia Pacifics first regional tech webcast show targeted at women.

Formulating and Managing Marketing Strategies for Vietnam and Indonesian clients via agencies and medical third parties.Expanded outreach to Insurance agencies, corporate clients and government medical centres to establish the company as a recognized panel under these agencies.Conduct negotiations with vendors and suppliers to source for marketing materials.Developing, conceptualizing, executing and aiding in the formation of programs / projects / events (general wellness and rejuvenation, Alzheimer screens, Cancer Screens and Anti-Aging) for different clients and marketing them,Organized events e.g. Medical Talks, Continuous Medical Education, Health Fairs, Public and Foreign Visits, Cancer Outreach Events and hosting visitors.Introduced, Set Up & Initiated Social Media marketing for the Hospital including Facebook, Twitter and Skype while providing training for related front line staff.Initiated and Redesigned the Company Branding including branding conceptualization and design for print media and online media (on going).Assisting and handling multiple situations using Public Relations strategies – Relationship management, crisis management, communications and media management.

In charge of general administrative work such as payment processing, managing of feasibility study files, general processing of Serious Adverse Events (SAE) and Safety Reports) and liaison between international branch offices. Coordinating activities and projects of 12 Clinical Research Associates.Planning and conducting for company related events e.g. meetings, dinners and company trip.