Em 2021 responsável pelo lançamentos de 23 SKUs, sendo lançamento de nova linha de arrozes gourmet, feijões cores e farofas caseiras. Estes lançamentos foram responsáveis por entregar uma crescimento de margem de contribuição acima de dois dígitos para a cia. Sendo a linha de arrozes gourmet com crescimento de 42% em volume de vendas. Responsável pela campanha de reposicionamento da marca Broto Legal em 2019. Campanha contou com a modernização do logo Broto Legal, redesign de todas as embalagens da linha de arroz e feijão e campanha de mídia com Ivete Sangalo. Ações de comunicação 360º contemplaram filme para TV, Digital, PDV, Trade (APAS) e PR. Crescimento acima de dois dígitos em vendas (sell out) em clientes estratégicos para a companhia;Responsável pelo desenvolvimento e implementação das promoções Viagem dos Sonhos e Sabor de Casa. Atendendo consumidor final as promoções resultaram em ganho de market share em arroz e feijão para área V em 2021; Desenvolvimento e implementação de incentivo a equipe de promotores e líderes de merchandising: Resultado implementação de pontos extras não pagos com o valor estimado de +R$6MM em 2021;Responsável pela estratégia digital Broto Legal. Projeto com Cornershop resultou em aumento de vendas e do ticket médio acima de dois dígitos no período da ação. Ações com influenciadores digitais que impactaram +3MM de pessoas e contribuíram para incremento do sell out nas linhas de arrozes e feijões.

- Responsável em ajudar na construção de planos de negócios em clientes e na tradução da estratégia das categorias em ações no PDV e calendário promocional- Responsável pelo controle de ações de sell out e giro de produtos, estabelecendo um canal de comunicação entre o marketing e comercial e desenvolvendo políticas de preços entre os canais e regiões- Responsável pelo planejamento, orçamento e gestão da convenção de vendas Cargill- Análise de dados de Mercado (Nielsen, Neogrid, GFK)- Interface com as agências de ativação promocional, MPDVs e Incentivos

- Implementing the Marketing and Trade Marketing departments at Broto Legal Alimentos S/A. - Leading reports and analysis of KPIs through AC Nielsen, Neogrid, and Trade Force. - Responsible for aligning In-store execution (Price/Promotion/Shelving/In Store Merchandising material)- Responsible for implementing sales strategy (sell-out ) using the appropriate tools according to channel and shopper.- Responsible for the design and implementation of customized plans through ROI analysis and KPIs for strategic clients.- Responsible for the management and analysis of sales incentive campaigns.- Brand building and management of Broto Legal brands: development of marketing campaigns in order to create demand, establish brand credibility and accelerate sales and market share growth.- Identify portfolio gaps and consumer trends to ensure product leadership and business growth.- Leadership on new products development.- Consumer insights: implementation and analysis of market research.- Brand Campaign: active participation in the planning, briefing, development, execution and monitoring of 360 communication campaigns. - Digital/Online: planning, briefing, implementation, monitoring, content management - Social Media (Facebook, YouTube, Instagram).- Marketing and Trade Marketing budget forecast and management.- People management.

Destination site for Beauty professionals: career development and business services.One of the Top 50 most innovative projects selected by Inovativa Brasil, Brazilian government initiative supported by Endeavor and McKinsey companies. Carreira Beauty will join the 500 Fall 2013 Accelerator Batch from 500Startups at Silicon Valley.

- Management of TV category products, responsible for planning and launch of new line up - Responsible for continuous category analysis: market share, sell in and sell out, competitor’s launch monitoring, consumer trends and daily sales performance- Responsible for P&L and Price Breakdown analysis- Responsible for Production, Sales and Inventory full process analysis for TV models and accessories- Active participation in retail channel analysis with focus on profitability and product mix management- Development and planning of new TV communication campaign (ATL and BTL) with close interaction with brand agency - Development of category communication material: release, product catalog and POS material- Participation of PR activities: launch, seasonal campaigns, business awareness. Spokesman of TV category.- Coordination of new partnership development regarding Smart TV application platform- GFK monthly report analysis - Coordination of tactical actions together with Sales and Trade Marketing team- Organization and participation of product launch training for internal convention- Participation of Sales meeting together with main retailers to define category mix and new model introduction- Responsible for monthly category report for Domain and related category product presentation

Responsible for Cold Category.- Development of concept, product portfolio and category strategy- Development and follow up of research plans, marketing plans and communication plan- Briefs elaboration for ethnography, quantitative and qualitative research studies- Analysis, understanding and follow up of market competitiveness, consumers insights and competitors portfolio- Development of brand partnership- Coordination of multifunctional teams such as Design, Engineering, Trade and Sales- Analysis and evaluation of Project Business Cases- Development of POS material- Support and analysis for Trade Marketing and Sales Team

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