Anthony Jefferson, MBA, Dipl. EET
Director of New Markets and Enterprise Development@Enspec Power Ltd
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Summary
Talent for business development and driving sales to optimise volume, market share, profitability and people performance | Energy Transition | Circular Economy | World-Class Customer Satisfaction. I build teams while driving sales and profitability for multinational corporations, including Fortune Global 500 and startup environments. Sales is a verb. My vision of sales is customer-centric and rooted in the power of spending more quality time with the customer earlier on in their journey cycle. I believe that learning, opportunity development, and value co-creation are the key levers to differentiate a product & service offering. With vast international experience and an electrical engineering background, I leverage an adaptive leadership style and ability to respond to a broad range of situations & challenges to create solutions and transform business. I’m a big fan of focused actions and impeccable implementation. People tell me they appreciate my sense of humor and my genuine ability to balance competing priorities and develop win-win solutions. At the core, I am an authentic individual who values diversity and focuses on creating a positive professional culture to empower teams to perform at their very best. KEY ACHIEVEMENTS: ✔ Transformed culture & sales for APAC while living in Kuala Lumpur for 4 years. Achieved 55% increase in YoY order intake. ✔ Turned around an underperforming business into a record-breaking €510 million in sales, the largest in the 100-year history of Siemens circuit breakers. ✔ Built, launched, grew, and divested an innovative power quality solution startup business from greenfield. GLOBAL EXPERTISE: Asia Pacific, including Southeast Asia, South Asia, & Mainland China | North America | South America | Europe LANGUAGES: English (fluent) | Bahasa Indonesia (basic) CORE COMPETENCIES: ■ Strategic Partnerships ■ Strategic Sales Planning & Analysis ■ Cross-Functional Global Team Management ■ Market/Business Intelligence ■ Cultural & Sales Transformation ■ Cross-Cultural Relationships ■ Complex Deal Structuring & Negotiation ■ P&L Leadership ■ Channel Development ■ Commercialization ■ Account Development ■ Product Go-To-Market ■ UK CITIZENSHIP
Work experience
Director of New Markets and Enterprise Development
Enspec Power Ltd2026.01-Current(7 months)Head of Business Development
Enspec Power Ltd2024.03-2026.01(2 years)Managing Director Sales
... J&S Consulting2021.01-2024.03(3 years)Chief Executive Officer & Global Key Account Director- European Region
Shanghai Shemar Power Holding Co., Ltd.2022.10-2023.10(a year)Head of Global Sales for Switched Products
Siemens2019.01-2021.01(2 years)Head of Global Sales – Air Insulated Switchgear (AIS)
Siemens2015.08-2021.01(5 years)Head of Global Sales – HV Circuit Breakers
Siemens2013.07-2015.08(2 years)VP, Sales & Customer Relationship Management - APAC
Siemens2009.01-2013.07(5 years)General Sales Manager
Trench Group2002.02-2009.01(7 years)Product Manager – Power Quality Products (Startup)
Trench Group1995.10-2002.01(6 years)Regional Sales Manager – Western USA
Trench Group1991.07-1995.09(4 years)
Educational experience
George Brown College
Diploma Electrical Engineering Technology, Electrical PowerAthabasca University
Master of Business Administration (MBA) 2002Athabasca University
Advanced Graduate Diploma Management 1999
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