Work experience

• Regional Sales Manager

  Vorwerk International & Co. KmG

  2022.03-Current

  (4 years)

  (4 years 2 months) Responsible for a diverse portfolio of distributors for Thermomix and Kobold products. Budget: EUR 79M Successfully opening 4 new markets and trained distributors in MEA & LATAM. Developing small and medium markets into future high growth markets. Implemented best practice through defining targets in terms of training the directs sales force, creating a competitive incentive scheme, and agreeing on routines to follow up.
• Senior Internat. Sales & Business Development Manager for

  Avon

  2013.06-2022.02

  (9 years)

  19 years 7 months (8 years 9 months) Responsbilities: - To develop Sales Strategies excellence and leading Local Sales Teams to Sales Plans year on year for the following countries:North Africa and Middle- East Regions - Establish with local GMs both sell-in and sell-out targets, identify strategic local investments needs and creating local Incentives to boost sales.
• Marketing Manager

  Saudi Arabia and Israel

  2007.12-2010.06

  (3 years)

  Team Management of 20 Area Sales Managers (ASMs) y +200 Sales Leaders (SLs) 20 Area Sales Managers (ASMs) ; +200 Sales Leaders (SLs) and more than 7.800 Avon Represenatatives , Commercial Marketing 职位:EMEA (2 years 7 months) Responsible for the successful setup of the Avon Joint Venture in Saudi Arabia, which formerly was a Distributor market. The launch and implementation of a new Avon business in Israel.
• Marketing Manager

  Portugal (Expat.)

  2007.01-2007.11

  (a year)

  Team Management of 5 people & another 3 in each local market Successfully developed and executed the marketing plans to reach the KPI ́s assigned to the Country, being responsible for implementing all the BTL and ATL marketing plans in harmony with the Sales Force. Organized the social benefit for "Breast Cancer" in Oporto. .
• Export Area Sales Manager

  Yemas de Santa Teresa - Gourmet Delicatessens

  2001.09-2002.07

  (a year)

  Responsible for all foreign contact and export relations. Implemented the Marketing Plans, Budgetary Controls, carried out an extensive cost analysis of our NPI prices, our distribution; followed by adjustments of Profit/Cost margins, merchandising, communication, brand awareness and the launching of promotions.
• Junior Sales & Customer Support

  DoubleClick

  2000.09-2001.09

  (a year)

  (1 year 1 month)

Educational experience

• ESIC Business & Marketing School

  Masters in Marketing Management

  2000.01-2001.01

  (a year)
• University of Wales, Aberystwyth

  Major in Accounting & Finance with Minor in a European language spanish degree

  1996.01-2000.01

  (4 years)
• West Rigde High School

  1986.01-1991.01

  (5 years)

Languages