Anna
Live in United StatesNationality
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Summary
94% The candidate has extensive experience in social media and community management, currently fulfilling roles requiring similar skills as those listed in the requirements. They have demonstrated proven growth in online community engagement and content creation, meeting many of the specified criteria.
1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement)
The candidate has managed growth on Twitter and TikTok at Robinhood, showcasing significant user acquisition and engagement enhancement.
2, Familiarity with the US market (social media, user habits, cultural background)
The candidate has extensive experience working with major US companies like Robinhood and Wells Fargo.
3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.)
Managing Robinhood's social presence across seven channels implies familiarity with these platforms.
4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation)
Documents indicate a strong role in social media content creation and management at Robinhood, with significant output and brand storytelling.
5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization)
Though not explicitly stated, the nature of roles handling campaigns and community management likely involved event planning and execution.
6, Data analysis capabilities (user behavior analysis, optimization of community strategies)
Engaging in trend analysis and optimization of social strategies at major firms implies capability in data analysis.
7, Must be located in San Francisco Bay Area
The candidate is located in San Francisco, California.
Work experience
Social Media Manager
Robinhood2023.09-Current(2 years)On the Brand Marketing team, I manage Robinhood's social media strategy, content, campaigns and community across seven channels.Associate Content Marketing & Social Media Manager
Robinhood2022.03-Current(3 years)Manages Robinhood’s social presence across seven channels, focusing on Twitter and TikTok. Grew our Twitter following from 550K to 1.1M and TikTok from 1K to 170K in less than a year. Owns social media brand and product storytelling across all business units like Crypto, brokerage and Cash. In 2022 I published 552 pieces of content, and increased positive sentiment by 30%. Acts as the sole Community Manager across channels by engaging as Robinhood and participating in real•time trends. I increased engagements by 19% and outbound engagements by 113% compared to the prior year. Creates social•first brand content and strategy for all channels including TikTok. Oversees preparation and quality control of our social customer support function, and manages social response for crisis communication like app outages or speculation. Show lessSocial Media Community Manager, Content Marketing & Social
Robinhood2021.09-Current(4 years)Board Member and Marketing Consultant
Sydney Paige Foundation2020.03-Current(5 years)Advises on social media by setting strategy aligning to donation and volunteer goals. Optimizes 10k of monthly budget of paid Google advertisements.Social Media Community Manager
Wells Fargo2020.07-2021.09(a year)Created engagement focused campaign strategy for Diverse Segments and Credit Card campaigns as a part of a cross•functional team. Acted as Community Manager by engaging with communities and customers in relevant, authentic, and real•time conversations on social media.Social Media Marketing Associate
Wells Fargo2019.07-2020.07(a year)Media Monitoring Assistant
Minnesota Timberwolves & Lynx2018.05-2019.05(a year)Daily media coverage compiling that included monitoring, tracking and tagging in order to compile 24•7 coverage of both teams for business and basketball operations staff. I worked closely with Timberwolves and Lynx PR to track trends and project mentions within the company, and did so by utilizing Excel and Trendkite daily.Timberwolves Basketball Communications Assistant
Minnesota Timberwolves & Lynx2018.05-2019.05(a year)Acted as the public relations liaison for media at every NBA and WNBA home game, and was responsible for interviewing visiting players and coaching staff for post•game quotes to be transcribed for the media and NBA.com via contract.Corporate Partnerships Intern
Minnesota United FC2018.08-2018.12(5 months)Contributed to all marketing, sales, communication and hospitality included in partnership contracts. On game days, I executed and supervised all partner marketing agreements.Marketing & Brand Strategy Intern
Wells Fargo2018.06-2018.08(3 months)As a part of the Diverse Segments Brand team at Wells Fargo, I worked on a localized marketing strategy to connect with diverse segments. In addition to my three month project, I contributed to my team’s initiatives and brand campaigns, and also was the lead on weekly news updates of relevant news from top brands.Marketing Event Assistant
Minnesota Timberwolves & Lynx2017.04-2018.01(10 months)Assisted in the research, planning and execution of marketing events and promotions in•game and at external brand events. My personal responsibility focused on Timberwolves College Night promotions on the University of Minnesota Campus.Premium Game Night Assistant in Premium Activation and Hospitality
Minnesota Timberwolves2015.10-2017.04(2 years)Assisted in executing VIP hospitality and event operations for ownership, corporate partners, and suite holders on Timberwolves and Lynx game nights at Target Center Arena.
Educational experience
University of Minnesota-Twin Cities
Bachelor of Arts (B.A.), Strategic Communication2015.01-2019.01(4 years)University of Minnesota-Twin Cities
Minor, Spanish Language and Literature2015.01-2019.01(4 years)
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