• Serves as the primary point of contact and customer service representative to prospective students and applicants providing consistent, accurate and timely information in order to sell APU’s program offerings via phone, email and mail correspondence.• Meets identified enrollment goals to include inquiry to applicant, applicant to admitted and admitted to enrolled yield goals which directly relate to tuition revenue generation and impact the financial health of the university.• Schedule, promote and lead individual and group information meetings for assigned degree programs for prospective students in order to answer questions, accept applications for admission, and secure student commitments to start a program in a selected term.• Create and maintain good working relationships with other higher education institutions in order to promote APU’s programs; visit these institutions on a regular basis (including Graduate and Adult student recruiting events) to meet with students and touch base with the institution personnel for the purpose of marketing APU’s programs and find new ways to connect with prospective students.• Serves as a primary business developer in order to create and maintain relationships with non-education institutions and targeted businesses in the community in order to recruit students for APU degree programs from those organizations.• Works in conjunction with the department chair, program director, other faculty, and support staff to continually develop relationships to ensure prospective students enroll in the appropriate APU degree program to meet their educational and career objectives. • Provides basic financial aid information to prospective students and connects them with the proper SFS staff member.• Provides input for university marketing efforts for degree programs that is based on current trends and forecasted changes in higher education.• Runs and prepares and maintains weekly inquiry and applicant CRM reports.