Bossini is an apparel brand owner, retailer and franchiser from Hong Kong with over 30 years of history in the industry. · Marketing planning & implementation - Join hands with overseas partners to develop retail store promotion and social media marketing calendar. Attend partners’ feedback and analyze sales reports to provide marketing strategy/ campaign advice · Brand management - Coordinate delivery of brand materials and develop these to local needs in cooperation with overseas customers to ensure consistency with Bossini branding · Content management – Understand local market trends for adapting local visuals and English copywriting to customize the needs of overseas customers. · Event management - Arrange tradeshow and buying meetings for overseas clients · Market research on new market development and identify business opportunity Key responsibilities of retail marketing in different regions Thailand · Regularly meeting with Thailand VM team to ensure the shop visual and display align with the brand image · Review Thailand Bossini social media platform and give an advance on social content creation, especially for the seasonal launch Middle East · Planned with the Middle East business partner for the grand opening of the Dubai Mall flagship store and BurJuman Mall store and executed the content encompassing social media publicity, opening reception, windows display · Planned and monitoring brand website & 3rd party Ecommerce stores in MENA region · Launched a brand campaign on collaborating with local artist to create outfits rich in local characteristics Nepal · Work with Nepal social media agency to develop content for social media that gained 4.3K followers on Instagram · Help Nepal to roll out a CRM membership program in the market and generated 20% revenue from members successfully · Help Nepal to analysis the sales and CRM data and counter suggested retail promotion Taiwan · Work with Taiwan business partner to develop retail store promotion and social media content to maximize Bossini. X new brand image in the market India · Work with India business partner on developing Bossini. X Spring Summer 25 collection

one of the ON LIST distributors in Byte Dance · Ecommerce management - Ran an Ecommerce store carrying two cosmetic brands at Taobao, including store layouts, visual appearance, and content for all new products acquired. Coordinated Taobao live streaming and boosted the conversion by 10% by using KOLs. Managed SEM marketing that increased conversion by 3% using new keywords strategy · Social media campaign and KOL management – Helped Russian APP Development Company to manage Douyin KOLs video campaign, including boosting KOLs video by using paid advertising and increasing 50% online registration. The client was satisfied with these and added an extra budget to rerun it. · Content management – Built a fan base for a well-known German electrical appliance brand by customizing WeChat content

BBPOS Merchant Services Limited is a payment service provider in Hong Kong. BBPOS MSL offers all-in-one electronic payment acceptance solution. · Built and executed exhibition booth in tradeshow to promote BBPOS merchant services and to generate quality sales leads · Responsible for art directing, storyboarding and message development for creative design work · Social media marketing, set-up, launch and manage LinkedIn and Facebook platform to generate 100 organic reach per post (10 times of the page follower) · Defined brand strategic plan for applying the BUD fund of ASEAN programme

ER Esports is an e-sport company integrating Academy, Games and Competition. · Worked out a marketing campaign and event for ER Academy including online and offline channels · Monitored various lead generation channels to create a database of potential targets

Madame Tussauds Hong Kong is one of the attractions of Merlin Group. My tasks are to maximize the brand exposure in the market, drive locals and overseas travellers, and explore the opportunity for business partnerships. Marketing campaign – Advertising and innovation technology · Negotiated a special package with media agency and successfully launched MTR advertising campaign thereby raising the brand awareness in the market and increased sales revenue · Secured a large-scale project for interactively launching the SUMMER CAMPAIGN plus a new fashion zone with JCDecaux Pearl & Dean Ltd. and successfully launched in MTR station with FREE Coverage for 8 weeks in MTR Central and Hong Kong Station. · Successfully launched an exhibition site in MTR Central station with over 4,000 hit rates with Lady Gaga. · The campaign won two professional awards in MTR Advertising - Best Innovation Campaign and Best Interactive Campaign. Marketing campaign – New Zone launch · Successfully launched MTR advertising campaign in April – May to increase the awareness of new zone Animated World. · Conducted a media preview with local media and bloggers to introduce the new zone Animated World and generated 50+ media coverage, Facebook posts and blogs. · Liaised with PRC digital agency and lining-up a bloggers event in mid-April, which aim at bringing quality social content in Weibo before Labour holiday. In a result, generated 300,000 views, 2,200+ share, 1,500+ comment and 2,200+ like via this event. Joint promotion · Lined-up the BOGOF promotion and negotiated free exposure in 7-Eleven convenience store in Hong Kong