Andy's Resume

Andy

Live in United States

Nationality

Summary

97% The candidate has a strong background in community and social media management within the game industry, managing brands like Street Fighter and Marvel's Avengers. They have demonstrated leadership and strategic planning in their roles, notably at Capcom and Crystal Dynamics. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) The candidate has shown comprehensive experience in community growth and operations through roles such as Sr. Manager at Capcom where they built and nurtured communities for major game titles. 2, Familiarity with the US market (social media, user habits, cultural background) All positions held have been within the US, specifically in California, emphasizing familiarity with the US market. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) Has managed social media channels effectively for key brands like Marvel's Avengers at Crystal Dynamics, and Street Fighter at Capcom. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) Created and executed social media campaigns and community/influencer programs as detailed in their roles at both Crystal Dynamics and Capcom. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) The candidate's extensive work around community management and player engagement suggest involvement in event planning and execution, though not explicitly stated. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) The candidate has created reports on social media analytics and presented findings to executives, indicating strong data analysis capabilities. 7, Must be located in San Francisco Bay Area The candidate is currently based in San Francisco, California, meeting the location requirement.

Work experience

Sr. Manager, Social Media and Community
Capcom
2022.03-Current
(3 years)
Senior Community & Social Media Manager
Crystal Dynamics
2021.04-2022.03
(a year)
● Led community and social strategy for Marvel's Avengers. ● Devised and managed the social campaigns for Hawkeye, War for Wakanda, and Spider•Man. ● Managed a subset of the team dedicated to Marvel's Avengers.
Community & Social Media Manager
Crystal Dynamics
2019.02-2021.04
(2 years)
● Managed the community and social channels for Marvel's Avengers by owning the social calendar, creating social media campaigns, and building community/influencer programs. ● Created reports on social media analytics and overall sentiment based on teamwide KPIs. ● Primary copywriter for social copy, blogs, patch notes, and community programs. ● Owned relationships with global Square Enix teams, Marvel, and Sony. ● Main point of contact for player communication through social channels and live streams. ● Delivered feedback from the community to the development team to help prioritize features and fixes. Show less
Sr. Specialist, Social Media & Community
Capcom
2017.08-2019.02
(2 years)
● Managed the Street Fighter and Marvel vs. Capcom social channels as the primary stakeholder while spearheading initiatives to increase growth and awareness. ● Wrote copy for blogs, articles, social posts, and marketing materials. ● Created social assets using Photoshop, After Effects, and Premiere. ● Worked with the brand, public relations, and esports teams to build a consistent marketing strategy that targeted both casual and pro players. ● Created monthly reports and presented findings to executives and directors. Show less
Community Manager
Perfect World Entertainment, Inc.
2015.07-2017.08
(2 years)
● Managed the Neverwinter social channels by working closely with the developers, public relations, product marketing, and user acquisition teams to increase brand awareness, KPIs, and sentiment. ● Engaged with the community through social media, live streams, forums, influencer relations, and in•game play. Delivered feedback from the community to the development team and vice versa. ● Worked with Wizards of the Coast to ensure brand consistency with Dungeons & Dragons. ● Drafted weekly analytics and sentiment reports on the Neverwinter social channels. Show less
Jr. Community Manager
Perfect World Entertainment, Inc.
2014.11-2015.07
(9 months)
● Wrote news, blogs and content in accordance with an editorial calendar. ● Managed and pushed content for social channels (Twitter, Facebook, Twitch, Instagram, etc.)
QA Lead
Perfect World Entertainment, Inc.
2013.09-2014.10
(a year)
Led the publisher QA team for Neverwinter
QA & Localization Tester
Perfect World Entertainment, Inc.
2011.09-2013.08
(2 years)