• Oversees record label operations, including team management, marketing campaigns, and global music distribution. • Developed training systems for onboarding artists and staff, ensuring clear communication and streamlined processes. • Writes and manages content across all platforms, including blogs, social media, and website, to engage and support the artist community.

• Led global community engagement for Wix.com, developing the community events program from the ground up and building initiatives to support 25+ communities and 30+ Leaders within the first year. • Crafted comprehensive communication strategies, including email campaigns, community posts, and presentations, to boost engagement and cohesion. • Designed and built a Leaders Hub website, creating 30+ event templates and resources to streamline planning and enhance user experience. • Developed tailored, impactful copy for various audiences, driving engagement and ensuring consistent, persuasive messaging across all channels. • Collaborated cross-functionally to align messaging, manage KPIs, and streamline event planning with clear, impactful content.