* Collaborated with Chinese headquarters to align PR strategies and adapt messaging for Western markets. * Supported communication efforts across US and China teams, ensuring consistency and cultural relevance. * Coordinated with internal stakeholders to develop and execute product launches and media campaigns. * Managed media outreach, built relationships with key journalists, and tracked campaign performance. * Provided insights to leadership on market trends and consumer feedback to inform communication strategies.

* Managed high-volume customer interactions on social media, protecting brand reputation through timely responses. * Partnered with internal teams to align messaging and support PR initiatives. * Analyzed social sentiment and presented actionable insights to improve customer engagement strategies.

* Supported client accounts by managing media lists, pitching stories, and coordinating interviews. * Assisted in developing PR strategies for entertainment, tech, and lifestyle brands. * Conducted media monitoring and compiled coverage reports for client leadership.