(6 years 10 months)

(1 year 1 month) • Controlled branded social media channels (Twitter, Facebook, Instagram) on client's behalf. • Monitored conversation concerning client across social media and address important mentions in real-time through engagement, escalation or documentation. • Responded to complaints, request, and mentions of advocacy in owned and earned social media channels. • Cultivated a consistent voice across social media aligning with branding and T-Mobile’s target audiences. • Produced social media reports and aggregated data into actionable insights to enhance marketing. • Tracked trending topics, community needs, and interests of T-Mobile’s audiences across social media, refining content and messaging appropriately.

(1 year 5 months) • Researched and prepared business proposals for prospective clients across talent, digital, creative, and brand departments. • Secured 26+ new clients for the agency. • Facilitated digital follower growth by writing engaging copy for websites, blogs, and social channels. • Created client materials, including memos, pitches, biographies, and fact sheets. • Assembled clients’ daily media coverage and digital presence analytics for submission to all members of client teams, including agents, managers, lawyers, publicists, assistants, and studios. • Fielded communications from clients, press, agents, and managers as first point of contact.

(1 year 1 month) • Grew Catalina Film Festival digital audience 36% by creating detailed content calendars. • Managed internal communication and supported collateral development, including complete redesign of website and materials. • Participated in agency brainstorms for client campaigns, activities, and events. • Developed messaging documents, including press releases and promotional materials

• Ensured efficient retail operations and maintained an active knowledge of emerging technologies • Resolved escalated customer cases, resulting in 34% improvement in customer satisfaction score as measured by Net Promoter Scores (NPS).

• Developed and implemented marketing plans for Internship Fair and Career Expo. • Increased attendance at career events 27% year over year (YOY) through focused advertisements in common areas and social channels.