Anastasiia
NetherlandsNationality Netherlands
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Work experience
Business Development Manager
MY3DVISION Group2019.08-2020.03(8 months)• Redesign of the official website (www.my3dvision.com) adjusted to the new branded logo and color scheme;• Rewriting of all the content of the website;• Developing, designing and content writing of the creative proposals/presentations of the company;• Writing and updating social media content (LinkedIn, Instagram, Facebook, Behance, YouTube);• Research and development of marketing strategies for products and services;• Implementation of marketing plans and meeting sales quotas;• Tracking marketing and sales data and identifying the areas of their improvement;• Strategic management of marketing activities;• Detailing, designing, and implementing marketing plans for each product or service being offered• Setting marketing schedes and coordination with various stakeholders to implement strategies across multiple channels;• Developing sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.;• Approaching potential clients through setting meetings, cold calling;• Communication with clients regarding product and service benefits;• Maintaining excellent relationships with clients through superior customer service.Marketing and Communications Manager
Creative agency Prazdnik2017.12-2019.07(2 years)•Conducted a full re-branding of the company (former gift store chain Sezon Podarkov): naming, concept, visual elements, positioning; •Created a new business concept: the gift store chain transformed into a creative agency offering a full range of services related to wedding/event decoration, balloon design, gifts selection, individually designed souvenirs production (B2B; B2C), and printing; •Initiated and launched a loyalty card program; •Create templates for the individually designed souvenirs and POS materials for various companies; •Manage the official group of the agency on the Russian social media channel Vk: generating a content plan; writing posts; creating flyers, banners, and other visuals (Adobe Photoshop); taking pictures; managing online marketing activities; creating and advertising promotional campaigns and giveaways.Partnership Development Manager and Content Writer
BraveGeeks2018.08-2018.11(4 months)•Content generation and PR for bravegeeks.team: - author of the UX/UI Case Study: Redesigning a Public Transportation App for a Large Touristic City. Outcome: 2.2k claps, 6092 reads, 12915 views, 361 fans, and 1 lead within the first 10 days after its publication; - rewrote and polished texts for the following Portfolio cases: Dubai Public Transportation App Concept, Properstar, ImmoStreet.ch, ListGlobally, OnlineGIBDD, CityCard, VK-Pokupki; - edited and translated a description of a case for Behance: Dubai Public Transportation App and Brand Identity;•Established partnerships with major accelerators: gener8tor, Capital Innovators, Health Wildcatters;•Helped prepare a business presentation of a company.Project Management Intern
Placement International2017.06-2017.10(5 months)•Successfully handled over 70 client cases for partner luxury hotels and restaurants (Four Seasons, 1 Hotel South Beach, Yard Bird, Maison Kayser, Loring Place, The Palms, Ansel Bakery, Teleferic, Sheraton Bloomington);•Fully assisted clients throughout the process of the USA J1 type visa acquisition from both inter/trainee and a host company side;•Daily communicated with US partnership organizations;•Created training plans for numerous positions within the Hospitality industry;•Proposed and implemented a Cultural Activities Project: a centralized database of cultural activities in the major cities of internship offers.Store/Communication Manager (full-time and while studying: part-time)
Gift shop chain Prazdnik2014.09-2016.09(2 years)•Organized promotional events (workshops) for the store actions and special occasions (New Year, St. Valentines Day, Womens Day ... );•Negotiated and placed orders at different suppliers;•Created advertising campaigns and promotional materials;•Reviewed monthly reports from staff and organized training sessions with shop assistants.Communication Intern
AIESEC Moscow2014.06-2014.08(3 months)•Recruited and carried out interviews with more than 20 prospective interns;•Ran the official group of Global Citizen Program on social network VKontakte (http://vk.com/gcitizen.moscow);•Assisted an establishment of a new Brand-book of the organization;•Conducted pre-internship orientation meetings with prospective interns;•Organized welcoming activities for incoming students (Global Village, guided tours around Moscow).International Department Manager
Educational Center CHASHA2010.06-2011.12(2 years)•Initiated international partnership with Cleeve School (England), Hasting Intermediate School (New Zealand), Motilal Public School (India) on a base of a Green School Partnership project;•Created a Communication Plan with foreign students from partner schools;•Developed an online platform where students shared their knowledge and views on globalization, world issues and mutual understanding of different countries (social media);•Organized local and regional conferences, meetings, seminars, and discussions.
Educational experience
ESEI International Business School Barcelona
Marketing and Communication master’s degreeUniversity of Groningen
Mass Communication/Media Studies/Psychology erasmus mundus exchangeMari State University (former Mari State Pedagogical Institute named after N.K. Krupskaya)
Public Relations, Advertising, and Applied Communication bachelor of applied science (b.a.sc.)
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