Anais

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Summary

97% Candidate brings diverse community management and content creation experience, primarily in social media roles in consumer goods. Over 2.5 years in social media roles, recent role as Social Media & Community Manager. Location is compliant. Meets 6 out of 7 criteria; lacks explicit data analysis capabilities though probable through content reporting. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) Managed social media and community growth and operations at EO Products and BetterBrand, including user retention and engagement strategies. 2, Familiarity with the US market (social media, user habits, cultural background) All roles and education based in the USA, indicating strong familiarity with the US market. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) Managed social platforms for brands EO & Everyone Products and BetterBrand, indicative of social media operation skills. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) Developed engaging content and managed social strategies, indicating content creation and management proficiency. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) Participated in online event hosting and community engagement through various roles at EO Products. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) While not explicitly stated, the candidate likely has data analysis capabilities due to engagement in social strategy and weekly reporting, but lacks explicit evidence. 7, Must be located in San Francisco Bay Area Currently residing in Oakland, California, which is within the San Francisco Bay Area.

Work experience

  • Social Media & Community Manager

    BetterBrand™
    2023.06-Current(2 years)
  • Brand Content + Community Lead

    EO Products
    2021.07-2023.03(2 years)
    ∙ Channel owner for all social platforms across two brands (EO & Everyone Products) • Developed 360 and seasonal campaigns, with thoughtful, engaging content • Built out all social strategy and influencer/partnership activations for product launches • Maintained strong social listening & community engagement with weekly social reporting • Organized & executed the donation 400+ pallets of product nationwide, saving $1.5m in 6 months • Initiated and organized EOPs JEDI Committee (Justice, Equity, Diversity, Inclusion) Show less
  • Social Media + Community Coordinator

    EO Products
    2020.07-2021.07(a year)
    • Campaign Management with MAVRCK; working with influencers, writing briefs for creators and engaging with them to establish lasting relationships • Schedule content, write copy when needed that matches both brand’s tone and personality • Internal comms leader, acting as point of contact and coordinating departments cross•functionally • Brand and Internal Culture enthusiast—connecting with new employees, hosting online events to facilitate connecting and community • Review, approve and send donation orders out for greater community Show less
  • Customer Service Coordinator

    EO Products
    2019.07-2020.07(a year)
    • Owned D2C channel; proficiently resolved issues, complaints & feedback leaving customers satisfied • Retained 95% customer satisfaction, closed tickets with near 100% accuracy • Coordinated quality control and product issues, as well as product investigations • Provided mentorship and training to new hires, and ongoing support
  • Culinary Guide

    Avital Food Tours
    2018.05-2019.06(a year)
    • Developed excellent presentation skills through a 3 hour progressive meal in North Beach • Engaged with guests, corporate and public, leaving customers supported and satisfied • Creatively and innovatively managed setbacks, delays, conflicts • Wrote weekly blog posts on new culinary trends, while staying on trend to brand voice & tone
  • Front Desk Associate

    The NOW Massage
    2017.01-2017.06(6 months)
    "The NOW is designed to serve as a sanctuary from the bustling city." Greeting clients and checking them in. Facilitating introductions to massage therapists, and following up regarding their experience. Working with a small, collaborative team, and maintaining order and cleanliness in the studio.
  • Server

    Hillstone Restaurant Group
    2010.08-2016.12(6 years)
    A pioneer in the hospitality industry. Revolutionizing the concept of service and standards. Once located in Century City, Gulfstream was a favorite among locals and visitors. Perched above Santa Monica Blvd, with window walls, I thrived in a fast•paced environment, carefully tending to the various steps of service, while simultaneously working as a team member to circulate the flow of the restaurant. We pride ourselves with the highest standards of service, engaged in efficient communication and consolidation, and maintained careful attention to the smallest details. Show less
  • Administrative Assistant

    The PACT Institute
    2016.02-2016.09(8 months)
    The PACT Institute (Psychobiological Approach to Couple Therapy) was founded by Dr. Stan Tatkin for the purpose of training other psychotherapists to use this method in their clinical practice. My primary role was to support potential and current students to access their online profiles, assist with webinars, answer any questions they have regarding training and connect therapists with other PACT graduates throughout the county. assisting with tech support.
  • Professional Actor

    Self Employed
    2010.07-2015.06(5 years)
    • Developed strong EQ, worked well under high pressure, while poising professionalism and grace • Excellent verbal, written and interpersonal skills • Self•managed, organized and autonomous with branding, marketing and materials • Proficient in adaptability, improvisation & creative problem solving

Educational experience

  • University of California, Irvine

    Bachelor of Arts (BA), Drama and Musical Theatre
    2006.01-2010.01(4 years)
  • Terra Linda High School

    High School/Secondary Diplomas and Certificates
    2002.01-2006.01(4 years)
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