Work experience

• Marketing Director of EMEA Region

  ECOVACS ROBOTICS

  2023.01-Current

  (3 years)

  (2 years 1 month) Leading the EMEA marketing team at ECOVACS. Obtained CEO Special Award in 2023.
• Head of Regional Marketing

  Xiaomi Technology

  2019.12-2023.01

  (3 years)

  (3 years 2 months) I work for Xiaomi, the world's second largest smartphone manufacturer, managing regional marketing expansion, and currently lead marketing in the Western Europe region including Germany, Spain, France, Italy, and the UK. - Built and led marketing and public relations teams, formulated strategies and manage the implementation of marketing actions. - Undertake the landing of global-scale projects in the European markets.
• Head of Regional Marketing |

  Southeast Asia & LATAM

  2018.11-2019.12

  (a year)

  (1 year 2 months) Successfully launch and run Xiaomi marketing in South-east Asia region (including Indonesia; Vietnam; Thailand; Malaysia and Philippines); and LATAM region (including Mexico; Chile; Brazil). Achieve successful marketing projects to facilitate key models as top GFK ranked products. Hire and lead the local team.
• Regional Marketing Manager

  Xiaomi Technology

  2017.02-2018.11

  (2 years)

  (1 year 10 months) Launch and expand Xiaomi brand and marketing operation in Vietnam market
• Brand Manager

  TCL Corporation

  2015.12-2016.12

  (a year)

  (1 year 1 month)
• Account Management

  Saatchi & Saatchi

  2013.07-2015.11

  (2 years)

  (2 years 5 months) Multi-social media platform management and execution. Account: Huawei. Mead Johnson Nutrition.
• Community Relations

  TEDxWarwick

  2012.10-2013.03

  (6 months)

  The 2nd biggest TEDx organisation in the UK. Role: Establish and maintain a mutually beneficial relationship with the communities in which TEDxWarwick operates. Speakers of TEDxWarwick 2013: · Kate Cooper – Feeding the City, Feeding the Mind · Tan Lai Yong – The Broken Bicycle Chain · Stefan Bon – Nano Materials: The Science of the Small · Andy Miah–IScientist: The Art of Future-Gazing · Gilean McVean–AThousand Genomes, A Thousand Stories · Sir Philip Craven – Paralympic Sport: Society’s Great Educator · Fabian Oefner – When Science Meets Art

Educational experience

• University of Warwick - Warwick Business School

  Management and Organisational Analysis

  2012.01-2013.01

  (a year)
• the University of Warwick

  Accounting and Finance

  2009.01-2012.01

  (3 years)

Certificates