Amigail
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Summary
97% Candidate has extensive experience in social media management and community growth, having worked as a Social Media Manager (PayPal) and Social Community Specialist for a total of 7 years. Their location in San Jose fits the geographical requirement.
1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement)
The candidate has been working on community management and social listening for PayPal CORE markets.
2, Familiarity with the US market (social media, user habits, cultural background)
Worked as Social Media Manager at PayPal for the US market, managing social content and key strategies.
3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.)
The candidate handled social media operations and community management, including Facebook, Instagram, etc for PayPal.
4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation)
Responsible for the scheduling and publishing of social content and performing quality assurance as Social Community Specialist at PayPal.
5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization)
No explicit mention of offline events, but extensive experience in social media campaigns suggests likely experience in online events.
6, Data analysis capabilities (user behavior analysis, optimization of community strategies)
Created weekly and monthly reports that track the success of social engagements and campaign performance globally.
7, Must be located in San Francisco Bay Area
The candidate is located in San Jose, California, which is part of the San Francisco Bay Area.
Work experience
Social Media Manager
PayPal2020.01-Current(6 years)Social Community Specialist
PayPal2018.03-Current(7 years)Uphold best practices and perform the proper measures to ensure all social content is up to standard Perform quality assurance of all creative and copy before they go live on the social channels Responsible for the scheduling and publishing of all social content for the CORE markets (Australia, Canada, the US, and the UK) Responsible for community management and social listening for the social channels in the CORE markets Create weekly and monthly reports that track the success of social engagements and campaign performance globally Expert in the company•wide used social listening and publishing tool: Khoros (aka Spredfast) Show lessMultimedia Communications Specialist, Global Partner Organization
Hitachi Vantara2017.05-2018.03(a year)Managed social media, video, and webinar programs for the partner business Implemented the partner social media strategy during Hitachi’s global company rebrand Achieved an average increase of 30 new followers per month on Twitter and Facebook Grew social media engagement rate by 400% using analytics, best practices, and research Functioned as a project manager and worked very closely with other teams to publish videos and webinars to the partner websiteFreelance Videographer
San Jose State University2016.10-2017.01(4 months)Managed video projects from story boarding to final edit, working closely with my client to rebrand and create new videos for her online class. Increased student engagement and comprehension by 90%.Server
The Boiling Crab2012.05-2016.10(5 years)Project Manager
DBH Commuications2015.08-2016.07(a year)Led a team of 4 individuals that managed a successful year long sustainability awareness campaign while staying under budget. Led the growth of our client’s Twitter, Instagram and Facebook following to over 60 on all three platforms within a week long campaign. Managed a successful energy saving campaign that reached over 13% of students and saved the college 73,000 kWh.Content Creator Intern
Save Our Shores2016.02-2016.05(4 months)Created social media content and engaging artwork for awareness campaign of Marine Protected Areas Increased social media “traffic” and likes to over 70 on the SOS official Instagram profile. This work won a bronze ADDY’s in the copywriting category and was displayed at the Sanctuary Exploration Center in Santa Cruz during September 2016.Blog Manager
MyInternationalAdventure LLC2015.05-2015.08(4 months)Researched, profiled and maintained communication with over 60 blogs in 23 countries. Increased the efficiency of researching and gathering trending topics for the My International Adventure website by 50%.
Educational experience
San Jose State University
Bachelor of Science (BS), Advertising2014.01-2016.01(2 years)De Anza College
-2010.01-2013.01(3 years)Foothill College
-2010.01-2013.01(3 years)
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