Content Strategy & Copywriting: Writing and managing all website pages, blog posts, ad copy, and campaign messaging to drive traffic, engagement, and conversions. Social Media Management: Developing and executing organic and paid social strategies that amplify brand presence and community growth across platforms. Podcast Production: Owning the end-to-end process from topic sourcing and guest curation to production, editing, and post-launch distribution. Cross-Channel Campaigns: Crafting cohesive narratives that connect website, social, podcast, and ad content for maximum impact.

Spearheading influencer campaigns to promote brand identity and boost audience engagement. Develop innovative social media strategies for platforms including Instagram and TikTok. Manage and curate compelling content to align with brand tone and vision.

Designed and executed influencer collaborations, enhancing brand visibility across platforms. Conducted social listening to identify trends and adapt strategies accordingly. Prepared detailed KPI reports to inform strategic decision-making.

Directed content creation and engagement strategies, fostering brand loyalty. Managed influencer relationships, ensuring alignment with brand objectives. Analyzed campaign outcomes to optimize future initiatives.