Summary

Work experience

• Senior Social Media Manager

  Devsisters USA

  2022.05-Current

  (3 years)

  • Head of ENLA Community. Scaled and developed an international social media marketing strategy • Developed foundational brand guidelines for social voice, asset design, video design, moderation guidelines for Discord/Reddit and process guide for social media marketing support • Reported directly to C•Suite on social media strategy for localized global posting and brand marketing campaigns • Winner of the Pocket Gamer Awards 2022’s “Best Community • As Voted By You”
• Community and Influencer Marketing Manager

  Devsisters USA

  2020.09-2022.05

  (2 years)

  • Managed social media content calendar, led creative marketing conception, and media planning initiatives. • Developed US market influencer marketing program and managed both internal influencers and agency campaign•based influencer marketing campaigns • Started social media accounts for the launch of Cookie Run: Kingdom (2021) and propelled brand followers. Increased Cookie Run: Kingdom Twitter account to 450,000+ followers (@CRKingdomEN), Instagram account to 330,000+ followers (@cookierunkingdom), Youtube account to 800,000+ subscribers (Cookie Run: Kingdom EN), Cookie Run Discord with 120,000 members and volunteer mod team • Started and increased Cookie Run IP EN region TikTok account to 600,000+ followers (cookierun_en) Increased Cookie Run: Ovenbreak Instagram account by 600% (@cookierun) • Generated global account growth progress reports experimented with paid/organic strategy with a data•centric and content•testing approach. Show less
• Social Media Coordinator

  Crunchyroll

  2019.07-2020.07

  (a year)

  • Managed social marketing content calendar and executed daily posts for Crunchyroll Store, Crunchyroll events, and IP anime show pages, Crunchyroll Movie Night, Crunchyroll Expo, across all major social media platforms (Facebook, Twitter, and Instagram) • Project manager of content localization marketing plan with international editorial and social teams for major industry events, such as Anime Awards 2020 (winner of the 12th Annual Shorty Awards for Localization), Anime Expo, & Crunchyroll Expo • Increased Instagram following for E•commerce by 387% (@crunchyrollstore) and Events by 344% (@crunchyrollexpo) • Increased E•commerce social•attributable revenue across all platforms YOY by 200% • Launched site•programming and editorial product placements and PR strategy for major merchandise collection launches to increase brand awareness and attributable on•site revenue YOY by 163% • Collaborate cross•functionally to execute against marketing KPIs and ensure brand consistency with an emphasis on establishing an authentic brand voice, consumer engagement, and community building, to evaluate content performance and e•commerce sales attributable to social. Part of the Digiday's 2019 Social Media Team of the Year. Show less
• Brand & Agency Partnerships

  AspireIQ

  2018.05-2019.05

  (a year)

  • AspireIQ (formerly Revfluence) is the leading content platform for brands and agencies powered by hundreds of thousands of creators across social media platforms like Instagram, Facebook, and Youtube • Our industry•leading CRM platform empowers in•house teams to build large•scale influencer programs that drive meaningful, measurable ROI • Brands such as Dollar Shave Club, Walgreens, and Calvin Klein look to AspireIQ to manage their influencer strategy at scale
• Marketing Intern, Subscription and Sampling Innovation

  SEPHORA

  2018.02-2018.05

  (4 months)

  Sephora is the largest luxury retailer in the world. Working on the Sephora PLAY! team, I tracked comps and product, contributed to the organization of PLAY! sample boxes, analyzed the competitive landscape of beauty subscription box services, streamlined and monitored client feedback across social platforms and reported key themes to assist in the execution and results•tracking of PLAY!'s client facing events.
• Vice President of Marketing

  Out 4 Business at Berkeley (O4B)

  2017.04-2018.05

  (a year)

  Out 4 Business at Berkeley is an entirely student•run organization that fosters the development of LGBTQ+ students interested in business in both the professional and social spaces through corporate partnerships, corporate engagements and resource panels, and through mentorship.
• Administrator

  UC Berkeley Memes for Edgy Teens

  2016.11-2018.05

  (2 years)

  As an administrator, I served as a curator of artistic content in a controlled network owned and operated by Facebook Inc. I run content analysis and analyze Facebook group metrics as a part of the moderation team for the first and largest university meme page in the world. Helped increase member retention from 40 members to 150,000+.
• Content Analyst

  Snapchat, Inc.

  2017.05-2017.09

  (5 months)

  As a moderating associate in the content team, I worked in a cross•functional team to build both Snapchat’s Search and Snap Maps by managing thousands of content submissions, identifying social media trends, streamlining marketing and branding the new Search application, and training Snapchat’s Artificial Intelligence. Additionally, I worked closely with engineers in creating face filters that spoke to user base, increased audience engagement, and participated in daily team meetings to ensure legal and compliance standards are met through a thorough understanding of Snap, Inc.’s company procedures, policies, and quality requirements Show less
• Senator

  Associated Students of the University of California

  2016.04-2017.08

  (a year)

  As a senator of the ASUC, I was the liaison between students and the administration at UC Berkeley in student government. I was 1 out of 20 elected officials that represents the diverse interests of 36,000 students through improving campus climate and targeting advocacy agenda items to protect student interests such as addressing basic needs security on campus, mental health resource accessibility, and sexual assault survivor support. I also collaborated with campus administration resources to determine and provide analysis to improve campus climate through policy analysis, organizing strategic initiatives, and mobilizing students to get involved in campus policy decision making. My platforms included establishing a culture of collaboration among the service community, creating a commission of resources for out of state students, and increasing visibility of the Tang Center on campus through marketing and outreach. I also exercised extensive use of office management, constituent services, policy research, and community organizing. Show less
• Student Committee Member

  UC Berkeley Academic Senate Undergraduate Council

  2016.04-2017.08

  (a year)

  The Academic Senate Undergraduate Council is a board that participates in departmental reviews and proposals for new undergraduate majors and advises Senate on issues related to the quality of student life and curriculum development. As one of the two student members in a council of faculty, my duty was to act a fiduciary of students to protect student interests and voice concerns when recommending curriculum changes or addressing the basic needs of students. I exercised professionalism, effective management and communication, as well as organizing amongst esteemed faculty members of UC Berkeley to curate policies to enhance the undergraduate experience at Berkeley. Show less

Educational experience

• University of California, Berkeley

  Bachelor of Arts (B.A.) Legal Studies and Political Economy, Political Economy and Legal Studies

  2014.01-2018.01

  (4 years)