Alwi's Resume

Alwi

Advertising Sales Lead - SEA - Malaysia, Singapore, Philippines &

Male

Sales representative

Live in Thailand

Nationality

Advertising Sales Lead - SEA - Malaysia, Singapore, Philippines &
Taboola
2021.06-Current
(4 years)
职位:Indonesia Bangkok, Bangkok City, Thailand Taboola is the world’s largest discovery platform, serving over 360 Billion recommendations to over 1 billion unique visitors every month. Taboola reaches more than 95% of US Internet Users on some of the Web’s most prominent publisher sites at both a national and local level including NBC Local, NBC News, The New York Daily News, USA, TODAY, TEGNA, Tribune Media, Cox Media, Media General, CBS Local and Town News to name a few. Over its 10-year history, Taboola has expanded the utility of its platform by building innovative solutions to industry challenges in close collaboration with publisher partners. The Taboola platform offers publishers best in class audience, engagement, and monetization products and enables users to discover content they may like and never knew existed.
Group Account Director - APAC & Country Manager Malaysia
adm Group Ltd
2019.05-2021.06
(2 years)
Malaysia Amway Corp. Brands: Artistry, Nutrilite, XS, Bodykey, Amway Home, eSpring, Santinigue, Glister. - Business & Operations lead across APAC markets on Amway & Country Lead for Malaysia Markets: Malaysia, Japan, Korea, Thailand, Singapore, Vietnam, Philippines, Indonesia & ANZ - 1st person to be hired with the responsibility of building/hiring a team across APAC markets and setting up the Amway APAC business operations and local market operations from ground up
Business Unit Head
GrowthOps
2018.10-2019.05
(8 months)
Malaysia Maxis Communications Maxis, Maxis Enterprise, Hotlink & Hotlink Flex - Business and operations lead for Maxis Communications. - Responsible for all Web/App development & Social Media across Consumer and Enterprise portfolio for both postpaid and prepaid. - Responsible for managing a team large team of dedicated people consisting of client service, planning, social media, project managers, tech & creative. - Responsible to manage senior client management and tasked to drive strategic thinking, quality creative and seamless execution across total client scope and portfolio.
Group Account Director
Ogilvy
2017.11-2018.10
(a year)
Malaysia Business Lead on Nestle Wyeth Infant Nutrition & Nestle Omega Plus Business growth lead for Automotive category Responsible for total Brand Communications (Brand, Digital, Social, CRM, PR& Influence) Part of the 1st team to take the brand from traditional to 100% digital communications Key client strategic partner, adviser and project driver Achievements: Personally introduced U Mobile & Air Asia Introduce, lead and won U Mobile RFP as the total Brand Creative Agency on Record Awarded token within months of joining for outstanding performance and working outside of the scope of employment
Group Account Director
Geometry Global
2017.04-2017.11
(8 months)
Malaysia Business lead on Audi Malaysia. Reports directly to General Manager. Responsible for Brand, CRM & Digital developments for Audi. Responsible for Audi Account management: AM, SNR AE. Responsible for CRM/Database Team on assigned projects: Head of Database & Marketing Ops executive. Responsible for Digital Production based on assigned projects. Part of an internal team that’s responsible to define what Geometry Global MY stands for and defining it's culture. Achievements: Fostered a healthy relationship with Audi Malaysia client. The condition was the opposite prior to joining. Cleaned and roll out all existing campaign that was 3-6 months behind and rolled out 2 key campaign within 2 months.
Account Lead / Account Director
TBWA\Media Arts Lab
2015.09-2017.04
(2 years)
Malaysia Business lead on Apple advertising in Malaysia. Report directly to Regional Business Director, ISEA based in Singapore. Partner with Regional Managing Director for worldwide operations based in Singapore on Malaysia operations. Partner with local CEO, CFO, and HR on all operations, finance and human resource related issues. Partners with General Manager of OMD for all media planning and flawless media implementation and creative execution. Responsible for leading/supervising a team of 7 staff. Account Executive, Business Affairs Manager, Snr Art Director, Snr Copywriter, Planner, TV producer & Digital/Print producer. Work with planning team to provide country specific strategy and responsible for ensuring local market insights and culture is shared and communicated to global hub. Ensures localized creative are in line with global campaign strategy. Control production estimates by working closely with producer. Assisted in the coordination of MAL’s business planning, including quarterly and annual budgets and responsible for updating region’s budget status. Participated in the development and preparation of short-term and long-term plans for Malaysia office. Assist with financial and legal contracts/agreements, working with business affairs and external legal counsels, both local and global. Responsible in developing and managing standard operating policies consistent with the agencies objectives and provide guidance and recommendations for all financial dealings. Achievements: Officially launched TBWA Media Arts Lab office MY. Implemented/improved SOP for local operations and dealings with ISEA and Global Team. Grow an additional headcount increasing over-all agency revenue within 3 months. Resolved existing and past issues within 2 months of operations.
Regional Account Manager
Ogilvy
2013.01-2015.08
(3 years)
Hong Kong Played a key client partner in creative, strategy & advisory role. Focused on shopper, trade, on-ground activation & Global Travel Retail channels (APAC). Acted as brand guardian & responsible for ensuring every communication, strategy, tone & manner, look & feel is aligned with the Global Manifesto and aligned with the Global Brand Team. A key regional controller managing multiple divisions & countries within assigned clients. This includes Supply Chain, Brand, Legal, Finance, Strategy Planning & Insight, to product shipping teams. Preparing various regional/global reports & proposal. Brand plans, consumer engagement/activation activities, trade engagement, and retail related POS both traditional & innovative. Lead for internal creative development and management. Providing references/insights, guiding teams to the right direction, gatekeeper for regulations. Market visits to Japan (Narita, Haneda, & Kansai), Pakistan (Islamabad,Karachi, & Lahore) & China (Lo Wu / Lok Ma Chau). KPI of providing 1st hand market intel and unexplored opportunities. Responsible for training an AE located in Japan, An AE and Jr. AM located in Hong Kong. Attend monthly management meeting and responsible for updating & selling ideas to top management on the strategy and creative input. Leading & driving 360 projects within Ogilvy & Mather group Accounts Assigned: British American Tobacco (APAC), Pernod Ricard, Global Travel Retail (APAC), Cebu Pacific Airlines (Hong Kong & Japan), The Venetian Sands Macao, Galaxy Macao Group (JW Marriott & Ritz Carlton Hotels). Achievements: WPP Stream Wild Card Winner 2015 (Only 4 winners within Asia). Hand- picked for a round table with Ogilvy Group CEO, to share my ideas, suggestions and thoughts on the agency future agency model. Multiple Awards obtained for Cebu Pacific Airlines “Rain Codes” campaign. Record holder for highest revenue with shortest turn around time & resource usage. Earning HKD 400,000 within 5 working days.
Digital Manager
HAVAS DIGITAL
2012.07-2013.01
(7 months)
Kuala Lumpur, Malaysia Part of the first 3 staffs to start up the company in Malaysia. Lead, manage and support digital communications across all digital channels. Responsible for obtaining multiple digital briefs from the client to managing the daily workflow. Responsible for setting up, monitoring and optimizing digital campaigns(Facebook, Youtube, SEM, Google Adwords, Double click). Responsible for setting up click tags / adserving via DFA console, tracking and data reporting for digital related creative. Acted as a media planner for planning digital media buy strategy & liaison with multiple media owners. Responsible for apps development and submissions. From conceptualization to technical testing to app live. Responsible for setting up, monitoring and optimising digital campaigns (Facebook, Youtube, SEM, Google Adwords, Double click). Responsible for setting up click tags / adsorbing via DFA console, tracking and data reporting for digital related creative. Acted as a media planner for planning digital media buy strategy & liaison with multiple media owners. Responsible for apps development and submissions. From conceptualization to technical testing to app live. Accounts Handled: AXA Life Insurance, Clarks, Universal Music, Maybank, Turkey Tourism, Malaysia Airlines Achievements: Within 3 weeks of commencement date with intensive training and limited digital experience, I successfully managed and handled the group’s regional client on Malaysia specific projects and later offered a Digital Manager, Marketing & Communications Role at Great Eastern Group from a former client, but declined due to interest.
Account Manager
Ogilvy
2011.06-2012.07
(a year)
2 years 11 months Kuala Lumpur, Malaysia Participated in pitching the business to being the first few to set up and work on Coke. Acted as the lead point of contact between the Agency and Clients (alldepartments). Responsible for obtaining multiple job briefs from the client to managing the daily workflow in the agency. Utilizing all resources within the agency to ensure quality delivery. Liaise with, and collaborate with other 3rd party agencies (i.e: PR Agency, Interactive Agency, Sampling Agency, Media Agency, Research Agency, Art Buying Agency, Production House, Government Bodies and Post House Production Agency). Write job requisitions, creative brief, develop project timeline, handle and manage financial acumen as well as working closely with the Executive Creative Director. Responsible for managing and delegating work to Account Executive. Accounts Handled: The Coca-Cola Company - Coke Shoe Dating Campaign specific Achievements: Leap promotion to Account Manager under 2 years & awarded with 40% increment for outstanding performance. Coca-Cola “Buka Semangat” campaign awarded Bronze by Marketing Communication Effectiveness Award (Effies). “Shoe Dating” campaign awarded Silver in Kancil Awards Show Malaysia 2012 for “Creativity”, Gold in Promotional Marketing Awards Asia (PMAA) 2013, Silver for “Innovation” in Ad Stars South Korea 2012. 职位:Regional Account Executive September 2009 - June 2011 (1 year 10 months) Malaysia Day-to-day point of contact for Asia-Pacific Markets which includes Malaysia, Indonesia, Japan, Taiwan, Pakistan, Sri Lanka & Bangladesh. Responsible for obtaining job brief to managing the daily work flow on projects assigned. Assisted in developing regional toolkits and overall concept development (strategy & top line plans) for end markets to execute. Overseeing, providing and ensuring consistency in messaging as well as approvals for end market executions Writing job requisition, developing timelines and conducting team briefing Accounts Handled: British American Tobacco (APAC) The Coca-Cola Company - Coke Achievements: Nominated for an Internal Ogilvy 3 month training programme, Ogilvy University. Awarded with “Best Presenter” & “Best 360 Campaign Strategy”. Featured as Adoi Magazine’s July 2010 “Young Gun” rising star for OgilvyAction after only 3 months of working as a fresh graduate, appointed by the then CEO.