• Designed and led integrated PR strategies across North America and LATAM for Cainiao’s consumer logistics and smart delivery technologies. • Secured consistent coverage in top-tier outlets including Bloomberg, Retail Dive, and TechCrunch through targeted media outreach and product storytelling. • Produced messaging frameworks, media kits, and content calendars for product announcements and seasonal campaigns. • Provided media training and briefing support for senior leadership during key events and interviews. • Established a media monitoring dashboard to track coverage, brand sentiment, and share of voice.

• Led PR efforts for lifestyle and tech clients, executing campaigns that increased media coverage by over 30% year-over-year. • Orchestrated press events, influencer activations, and proactive pitching strategies that aligned with each client’s brand positioning. • Worked closely with creative, product, and leadership teams to ensure integrated communications across PR, digital, and social platforms • Developed press releases, editorial content, and thought leadership stories that elevated brand voice and product appeal.

• Launched multi-channel campaigns for autonomous vehicles and lifestyle tech products, driving global earned media visibility. • Developed and implemented talent brand initiatives, showcasing the company’s innovation culture and boosting talent pipeline growth by 40%. • Orchestrated press tours, influencer activations, and CES press room coverage, increasing U.S. media hits by 35%. • Supported executive briefings, keynote prep, and brand storytelling for major auto tech summits and product unveilings.

• Built global content campaigns promoting SAP’s employer brand, contributing to double-digit increases in application rates across key markets. • Developed multi-format content strategies (video, social, digital) for employer brand and executive messaging campaigns. • Partnered with leadership and external agencies to scale global brand storytelling, internal comms, and employee advocacy.