Allan Lechuga Ramírez

Marketing Coordinator | Regional Brand Manager@J&T Express Mexico
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Summary

Marketing Coordinator | Brand Manager. Brand Plans and Strategies | Digital Media | Communication and Advertising Campaigns | Product life cycle | Agency management | Teamwork | Collaboration | Market Studies | Project management I am a bilingual professional in the marketing area, who creates strategies and campaigns with a positive impact on the business. During my career I have focused on the design, planning and implementation of marketing campaigns based on the business plan, focused on achieving sales objectives, thus contributing to the positioning of brands and products. I have fast learning and efficient problem-solving skills. I have successfully led launches and relaunches in the Caribbean and Central America. I stand out for having a high level of analysis, structured, creative and strategic thinking. I really enjoy working in multicultural environments, I know and have a high capacity to adapt to new markets. I collaborate with different internal areas of the company to achieve the results. Skills • Strategic approach • Analysis of local and macroeconomic data • Creativity • Organization • Collaboration • Innovation • Verbal fluency • Leadership, planning and negotiation • Multicultural vision • Orientation and customer service • Multidisciplinary work • Planning • Project Management • Market research • Marketing plans and strategic communication at the Caribbean and Central American level • SWOT • Launch strategies, product development, communication, and promotion. • Creative strategies • Social Media: Facebook, Instagram, You Tube, Website. etc. • Advertising campaigns • Knowledge of Caribbean and Central American markets • Continuous improvement of marketing processes • Management of event, print, media and digital media agencies (Pitches & briefs) • Market studies • Benchmarking • Financial analysis of campaigns (ROI & EBITDA) • Digital marketing: Google Ads, SEO strategies, SEM, Google G Suite, MS Suite, etc. • Regulations: Arbitration Institutions for International Trade • Coordination of opinion leaders (KOL)

Work experience

  • Marketing Coordinator | Regional Brand Manager

    J&T Express Mexico
    2021.10-Current(5 years)
  • Brand Associate

    Laboratorios Silanes
    2018.02-2021.04(3 years)
  • Mobile Module Supervisor

    Secretaría de Movilidad de la Ciudad de México
    2017.01-2018.01(a year)
  • Internship in the area of sales, customer service and marketing

    Pikpak
    2015.06-2016.02(9 months)

Educational experience

  • Universidad del Pedregal

    Maestría, Marketing Estratégico
    2018.01-2019.01(a year)
  • Universidad del Pedregal

    Especialidad, Advertising
    2017.01-2018.01(a year)
  • Universidad del Pedregal

    Licenciatura, International Marketing
    2013.01-2017.01(4 years)
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