• Collaborated with Hopi’s advertising technologies team to develop digital sales strategies and contributed to the execution of high-performing campaigns.• Managed the planning, execution, and optimization processes of in-app (PN, pop-up, etc.) and programmatic network (display & preroll) advertising models.• Developed pricing models across various advertising formats and effectively budgeted technology costs.• Adopted customer-centric analytical approaches to achieve campaign objectives and continuously optimized targeting strategies.• Built effective communication and collaboration with internal and external stakeholders to enhance the efficiency of advertising solutions.• Followed innovative technologies in the digital advertising industry, proposing and implementing projects that added value to Hopi’s sales processes.• Conducted data-driven analyses and comprehensive reporting to provide strategic insights supporting client decision-making processes.

• Management of premium advertisements (display-video) by leveraging SSP (Google Ad Manager 360).• Management of YouTube advertisements through the effective utilization of SSP (Google Ad Manager 360) in collaboration with a YouTube cross-sell partner.• Overseeing the management of digital radio broadcasts for prominent channels, including Kral FM, Kral POP, Ntvradyo, Radyo Eksen, and Radyo Voyage, utilizing Adswizz.• Managing native-CPC advertising spaces on NTV and NTV Spor through the use of Taboola.• Conducting detailed analysis and refinement of advertising spaces on the websites of NTV, NTV Spor, Star TV, Puhutv, TLC, and Dmax, aligning them with ad size and models. Crafting bespoke Ad Units to the updated site structure.• Implementing a robust monitoring system for daily and weekly revenues on a channel/client basis. Rigorously reviewing monthly agency/income reports and collaborating seamlessly with the digital sales team for effective communication.• Skillfully creating and optimizing HTML and VAST codes to enhance digital advertising effectiveness.

-Overseeing programmatic campaigns using D&V 360 DSP.-Managing premium inventory using Google Ad Manager.-Creating and optimizing programmatic deals (PG, PD, OA) for our inventory.-Managing Samsung Turkey’s global App Wizard campaigns (pre-install technology developed by Digital Turbine).-Creating event tags and audiences using Campaign Manager.-Reporting Monthly Programmatic Revenue Tracking Report for our publishers.-Reporting Monthly Traffic Reports for our premium inventory using Google Analytics.-Facilitating invoice tracking between the finance team and our foreign publishers.-Demonstrated improvement in time management skills.