Supervise, and provide guidance to a team of 7 full-time employees focusing on marketing strategy and project management of university projects related to brand, recruitment, and retention.Develop and execute marketing plans, strategies, and tactics, while project managing to connect web, digital, video, photography, and graphic design teams together to produce multi-page direct mail pieces, webpages, print and digital advertisements, videos, and event collateral.Strategize for university-wide recruitment, retention and branding tactics and strategic plans with division and university leaders as part of the central marketing division of the University of North Dakota.Manage overall project intake process, project assignments, timelines, communication and workflow for the Marketing Strategy team executing 160+ unique projects annually of varying scopes.Lead project manager and marketing strategist for cornerstone prospective student recruitment print piece, the UND Admissions Viewbook, which has a 6-month production timeline and requires coordination across 10+ colleagues, client and commercial print vendor including director-level staff, graphic design, photography, writer, executive level staff, purchasing and business office to produce a 25+ page booklet directly mailed to 60,000+ prospects.Supervising manager of team that manages the production of 60+ direct mail pieces annually for prospective student recruitment process.Lead marketing manager for $500,000 environmental branding project across 8 university buildings including serving as the main contact for branding, logistics, and project review, working in tandem with facilities counterpart, national vendor, and large cross-functional team to bring modern branding to important spaces to improve the student experience.

Sports Business 440: Branding & Sponsorship Instructor in the University of North Dakota Department of Economics and Finance, located in the Nistler College of Business and Public Administration.

Project manage and collaborate with academic departments and colleges to help with recruitment efforts of undergraduate and graduate students. Conduct market research, develop, and execute marketing plans for “priority” academic programs and other university priorities to help meet enrollment goals of the university.Develop, maintain, and copy write for academic program pages utilizing OmniUpdate web content management system. Launched 17 full academic program pages as well as 40 new program minor pages.Manage and perform audit process of 350+ academic web program pages to ensure accuracy of webpages. Assist with analyzing and using keywords in web copy of academic program pages and other webpages on UND.edu to increase search engine optimization.Assist other members of the marketing and creative services team to complete department wide projects that meet the goals and timelines of the department.

2017-18 Surpassed all-time record for new football season tickets sold (1,333 - 299% inc. from 2016) and overall season tickets for an football season (5,625)Set all time total revenue record at $621,823 (a $149,844.50 increase from 2016) including all time revenue records for season tickets, single game tickets, and average revenue per gameSold out the Alerus Center for the first time in 8 years. Have had 2 of the top 10 all-time attendances in UND Football history.Set second best all-time home opener attendance for North Dakota Football with 12,052 in attendance. Set highest single game revenue total in North Dakota Football history with $145,720 generated for one gameNACMA 2016-17 Best of Award Winner - Season Ticket Sales Campaign (Silver)Work within 35 person committee to improve overall game and fan experience, as the execution arm of may of the proposals from the highest levels of the university systemSet all-time high for student loyalty group membership at 2,600 total members. 2016-17 Oversaw entire marketing department for three month period to include oversight of one full time employee and 13 interns. Executed record mens hockey single-game on-sale which generated $252,690.50 over a three day period. This was $51,000 more than the previous record.Set all-time volleyball student attendance record at 8.26.16 match with 1,344 total studentsIn charge of all marketing responsibilities for NCAA D1 football program2016 Football Season:Set 2nd highest football home opener attendance at 11,477 fansBeat revenue targets by $41,978.50 | 2nd highest revenue in last 8 years ($471,978.50) and highest since 2013Single game revenue increase 37.4% from last year | New season tickets sold increased 22.8% from last year Highest average attendance in the last 8 years, improved 19.6% from last yearHighest avg student attendance (2,071) since 2009, improved 43% from last year

2015-16 Oversaw donation and community service program which broke the all-time record for student-athlete community service hours in with 9,513 hours in 2015-16 Total membership of student group, NoDak Nation, doubled in two years under my management, from 758 members to 1,526 members Set all-time single game student-attendance record for volleyball program with 1,045 students at 10.13.2015 matchSet all-time single season average student-attendance record for Volleyball program 2014-15NACMA 2014-15 Best of Award Winner - Student Promotion (Gold)Oversee marketing activities for volleyball , womens basketball, and softball programs including the game day operations, in-game entertainment, producing game scripts, and executing game-day promotions. Create and execute marketing plans for volleyball which saw an average season attendance of 1,051, women’s basketball which saw increases in all ticket sale categories in 2014-15 and the largest home crowd since 2010 (2,724), and softball programs. Direct the official student group, NoDak Nation which saw a 39% membership increase past 1,000 members in 2014-15 and create promotions to drive student attendance to all sporting events. Point of contact and activation specialist for all corporate sponsors and marketing right holders across all sports and traditional and non-traditional media. Supervise all operations of student ticket office and interns that who work there to reach department goals. Oversaw donation and community service program which broke the all-time record for student-athlete community service hours in with 8,049.5 hours in 2014-15 Manage all tailgate activities during home football game days including the corporate and private tailgate area Changed business structure of student group. NoDak Nation, that allowed $26,000 in profits in 2014-15. Money to be used for marketing incentives and projects in 2015-16, taking pressure off of traditional marketing budget

Manage 30 employees that serve as facility managers and guest experience associates, training them in customer service, safety, and sales best practicesHire and train new employees to maintain a robust teamPerform conflict resolution between employees and handle any disciplinary actions neededCreate and oversee employee schedules, plan and run meetings, encourage professional development, and sit as liaison between guests and senior administrationSupervise all activities, implement risk management/first aid, and repair fitness equipment

Manage player appearance requests, coordinating times, locations, and tasks with 400+ student-athletes and coaches from 17 different athletic teams for organizations in the community Handle the renewal and distribution of tailgate passes for D1 football events put on by the university. Renewed 96% of season tailgaters for the 2013 UND football seasonAssist in sponsor acquisition for the student group NoDak Nation. Obtained $36,000 worth of cash/trade sponsorships from 10 businesses for the 2013-2014 athletic seasonAcquire and distribute autographed items to fulfill donation requests equal to $12,737 retail value in 2013-2014Built a Donation Analysis Report tracking total donations, costs, and geographic breakdown of donations fulfilledProduce all on field promotions, sponsorship fulfillment, and special recognitions at all football gamesSet up and execute promotional events at UND Game Days including presentations and promotions

Supervise all activities, secure/unlock the facility, implement risk management and first aid, and maintain and repair fitness equipmentLeverage wellness center memberships by providing first-class customer serviceWorked with administration to assist in completion of membership CRM projects utilizing Microsoft Word and Excel

Became lead supervisor of UND women’s basketball marketing and game management, where I created and oversaw the execution of marketing plans and managed five (5) to seven (7) interns during game-dayPrimary lead who helped create, structure, and run a new social media rewards program for athletic events entitled “UND Fan Rewards,” at www.undfanrewards.com Collaborated with team members for seamless presentations of athletic eventsProduced marketing materials and ideas during a full-scale marketing transition following the loss of the school’s nickname and logo

Set up GMR headquarters on game days and served as support to GMR representative during all home games.Managed game day staff during all Tampa Bay Buccaneers home gamesLearned how to provide a premium level of service to all levels of season pass members Addressed disgruntled ticket holders, while proactively working towards solutions of their issues using customer service best practicesCreated a game-day information card, originally for a premium suite, that is now distributed to the entire Club level to be viewed by over 7,500 people per gameCrafted an employee performance evaluation form that is used within the Department to measure employee successAnalyzed Department challenges to determine practical solutions and retention strategies using Archtics and Excel

Designed RedHawk Talk, a blog for the interns to record their experiences during the 2012 baseball season to create added value for fans at no additional cost to the organizationGenerated and implemented promotions in conjunction with sponsor requests and guidelines.Exercised select customer service practices for fans during events and ticket sales Performed marketing, ticket sales, group sales, community, and ballpark operation functions

Controlled commercial spots during radio broadcasts, and video recorded Sacred Heart University Athletic eventsDocument and record Athletic statistics during Athletic events