Work experience

• Marketing and Business Development Manager

  Three Sixty Financial

  2024.01-Current

  (2 years)

  I lead the global marketing strategy and creative execution for a specialised financial services firm catering to international investors. B2B Thought Leadership: Managed the MD’s digital content and social media strategy by curating complex market data into actionable insights for the regional investor community. Partner Marketing & Event Execution: Managed all marketing deliverables for B2B partnerships and regional events, including the KL Tigers rugby club sponsorship, driving a 400% increase in LinkedIn followers and boosted webinar registrations. Webinar Strategy & Execution: Wrote, designed, and automated a monthly webinar programme that generated 12+ HNWI MQLs per session with a 35% conversion rate, achieved entirely through organic marketing and zero ad spend. Technical Content Creation: Designed and wrote the copy for all technical investment sales collateral and including printed brochures, event stands and signage and video content following a successful corporate rebrand. Full-Stack Digital Automation: Built and managed all registration automations and CRM onboarding journeys to optimise lead-tracking and client engagement. Regional Lead Generation: Delivered a roadmap of private briefings and seminars for HNW expats across Southeast Asia, resulting in a 30% increase in qualified regional leads. High-Value Growth: Orchestrated organic social strategies that resulted in a 1,650% surge in LinkedIn growth over 48 hours, with 33% of new followers at senior-executive level.
• Marketing Manager

  ABD Solutions

  2022.04-2023.10

  (2 years)

  I served as the sole marketing professional for a fast-paced start-up, responsible for the full marketing remit from brand development to strategic campaign execution. Strategic Japanese Partnership: I acted as the primary marketing liaison for a key Japanese business partner, working closely with Japanese engineers and professionals to facilitate complex technical exchanges, managing high-stakes site visits and international delegations, ensuring seamless engagement through the coordination of cross-cultural protocols and corporate gifting. Multi-Language Collateral: I led the production of multi-language marketing materials and video content, ensuring technical accuracy and brand consistency across diverse linguistic markets. High-Impact Demonstrations: I managed live product demonstrations for the Japanese market, utilising filming, live streaming, and video editing to secure new international contracts. Product Launch and Brand Identity: I named and launched the company's primary product offering, defining brand messaging and positioning that resonated with global target audiences. Full-Stack Creative Development: I created a brand application UI style guide and redesigned the company website, which resulted in increased traffic and the successful acquisition of a major mining contract in Brazil. Lead Generation and Events: I managed trade show stands and promotional activities that successfully generated a high volume of qualified leads for the sales team across EMEA and APAC. Technical Collateral Production: I translated complex technical information into engaging sales collateral, including brochures, data sheets, and showcase videos, to support global business development. CRM Management: I optimised the Salesforce CRM by managing fixes and training staff on the rollout to improve overall sales efficiency and lead tracking. PR & Content Distribution: Managed the end-to-end lifecycle of press releases, from narrative creation to circulation via press distributors and company websites, while maintaining a strategic communications calendar.
• Marketing Manager

  KTSL Ltd

  2019.07-2022.04

  (3 years)

  I was responsible for the strategic direction and execution of all marketing activities, collaborating closely with the CTO and sales team to align initiatives with global business objectives. Strategic Rebrand and Identity: I managed the end-to-end company rebrand project, establishing a consistent and impactful brand identity that successfully unified our visual messaging. High-Engagement Webinars: I planned, created, and executed a regular webinar programme that achieved an 83% average attendance rate, effectively showcasing thought leadership and generating a consistent stream of new leads. Account-Based Marketing (ABM): I partnered with Sales Account Managers to develop targeted sales collateral and bespoke pitch decks for high-value ABM campaigns. Salesforce Optimisation: I led a project to optimise Salesforce data and improve user uptake, which significantly enhanced internal sales efficiency and data accuracy. Content Strategy: I led an integrated E-book campaign focused on Employee Engagement, which directly generated multiple new business opportunities. Internal and External Engagement: I introduced engaging internal and customer newsletters to foster employee engagement and strengthen long-term customer loyalty. Event Management: I successfully generated numerous qualified leads through the delivery of both live and virtual industry events. Awarded Excellence: I was awarded the "Biggest Impact" award by the company in 2019, as voted for by my peers across the organisation.
• Marketing Assistant

  Foot Anstey

  2018.05-2019.04

  (a year)

  As part of the marketing team at law firm Foot Anstey, I was responsible for a variety of marketing activities, including social media management, event support, and content updates. Campaign Delivery: I actively contributed to the success of diverse campaigns, ranging from trainee solicitor recruitment to brand awareness initiatives. Cross-Functional Collaboration: I worked collaboratively with different departments to achieve shared objectives and deliver a consistent brand message across various channels. Recruitment Marketing: I increased trainee solicitor applications following a targeted recruitment campaign, demonstrating the effectiveness of my messaging and outreach strategies. Event Planning: I gained valuable hands-on experience in event planning and execution as part of the team organising firm-wide professional events. Social Media Engagement: I significantly increased engagement rates across all company social channels by leveraging compelling content and targeted audience strategies.
• Social Media Executive

  Make It China

  2017.04-2018.05

  (a year)

  I managed social media accounts for several clients across the tourism and manufacturing sectors, specialising in digital strategies for Chinese companies. I also played a key role in client acquisition and relationship management, which included travelling to China to provide strategic marketing advice. International Business Development: I was directly involved in winning new international clients by delivering strategic marketing presentations in person during business trips to China. High-Level Stakeholder Management: I travelled to China to meet with existing and prospective clients, providing valuable insights and guidance on their marketing plans and branding strategies. Account-Based Marketing (ABM): I successfully won new clients through targeted ABM campaigns, demonstrating a strong understanding of client needs and effective communication skills. Rapid Channel Growth: I achieved significant growth across all social media channels for multiple clients, including amassing 23,000 Facebook followers for one client within a year of channel setup. Lead Generation: I increased multi-channel engagement levels through compelling content and targeted audience strategies, consistently delivering high-quality marketing qualified leads (MQLs) to clients. Cross-Cultural Strategy: I leveraged my experience of living and working in China for a year to immerse myself in the culture and language, which proved invaluable when working with Chinese businesses and in the APAC region. Stakeholder Collaboration: I developed and executed social media strategies by collaborating with influencers to increase brand awareness and drive customer engagement.

Educational experience

• Cardiff University

  Education Studies

  2008.09-2011.07

  (3 years)

  My degree in Education from the school of Social Sciences at Cardiff University is an excellent foundation for a career in marketing because it was heavily rooted in psychology and sociology. This academic background provides a deep understanding of human behaviour and decision-making processes, allowing me to better influence motivations in a business context. Furthermore, the course involved extensive statistical analysis and research methodologies, equipping me with a strong foundation in data interpretation that is essential for modern, ROI-driven marketing strategies. By combining an interest in how people think with the ability to analyse complex data, I can create highly effective, evidence-based campaigns.

Languages

Skills