Work experience

• Consultant

  International Commercial and Market Development Support (Energy

  2026.01-Current

  (5 months)

  UK and Middle East Providing commercial advisory, customer development, and marketexpansion support for SMEs and scaleups entering the Middle East energy and smarttechnology markets.
• Senior Commercial Manager (Energy, Utilities and Digital Infrastructure)

  ENOWA / NEOM

  2023.01-2026.01

  (3 years)

  Led commercial and technicalcommercial activities across major energy and digitalinfrastructure programmes. Worked closely with EPCs, OEMs, integrators, and technology partners to support solution development, customer engagement, and market expansion. Responsibilities and achievements • Developed and managed relationships with EPCs, system integrators, OEMs, and end users across KSA. • Supported technicalcommercial discussions involving digital infrastructure, automation, protection philosophies, and integrated energy systems. • Delivered customer presentations, workshops, and technical sessions to support product and solution adoption. • Managed pipeline development, forecasting, and KPIdriven commercial performance. • Coordinated with engineering, proposal, and execution teams to ensure accurate technical proposals and smooth salestodelivery handover. • Gathered market intelligence on customers, competitors, and regional opportunities. • Represented NEOM at industry events, seminars, and partner engagements.
• Commercial and Delivery Director (Digital Energy / Smart Technology)

  EcoSync

  2021.01-2023.01

  (2 years)

  Led commercial operations and customer development for digital energyoptimisation and smartbuilding technologies. Responsibilities and achievements • Developed new customer accounts and expanded market presence across the UK and Europe. • Delivered technical demonstrations and solution presentations to engineering and operations teams. • Supported tendering, pricing, and proposal development. • Managed customer relationships and coordinated with engineering and delivery teams.
• Head of Commercial / Strategic Accounts

  Energy Solutions

  2015.01-2021.01

  (6 years)

  UK Led commercial strategy and customer engagement for largescale energy and infrastructure portfolios, including digital systems, automation, and industrial energy solutions. Responsibilities and achievements • Managed major commercial accounts and developed new customer relationships across industrial and commercial sectors. • Worked with EPCs, OEMs, and technology partners to deliver integrated solutions. • Supported technicalcommercial proposals, tender responses, and pricing strategies. • Delivered customer workshops, technical briefings, and solutionfocused presentations. • Provided market insights to support product positioning and sales strategy.

Educational experience

• University of Central Lancashire

  BA (Hons) Business Studies with Marketing
• university of salford pmp - project management institute

  CIM Postgraduate Diploma
• London School of Business & Finance

  Strategic Leadership and Change
• Association of Professional Sales

  Professional Member

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