Work experience

• Channel Sales & Partnership Manager - Europe

  Dreame Technology

  2024.06-Current

  (a year)

  1 year 2 months
• Brand and Property Project Partnership Assistant

  Wasserman

  2022.01-2022.05

  (5 months)

  * Assisted in Goldman Sachs x LPGA/ PGA Ambassadors project; made scoreboard ranking system and sponsorship activation strategies; utilized Crowd-Tangle to analyze influencers’ social media engagement rate * Assisted in Goldman Sachs x MC Laren sponsorship project for marketing and competitors research on partnerships * Conducted marketing research on premium brands (AT&T, NetJets,WellsFargo etc.) sponsorship strategies and developed brand activation insights of NBA x ATT All Star 2022 Project in VIP hospitality experience * Coordinated Wasserman merchandise vendor project by leading from ground marketing research to business development meeting call reach out * Managed and leaded NCAA Top College Athletes Scoreboard Ranking Project; analyzed athletes’ social media engagement data and sponsorship brands, developed scoreboard ranking systems
• Brand Strategy Consultant

  Interbrand

  2021.05-2021.07

  (3 months)

  * Assisted in the project Best of Chinese Brands Ranking via conducting marketing research and brand strategy scores analysis of Top 50 Best Chinese Brands; formed industry trend reports * Provided audit data analysis and competitive product marketing analysis to VIVO brand strategy development program; Developed brand strategy target and specific marketing methods and contents according to index scores * Participated in the brand strategic orientation analysis of Philips Germany division, and conducted the customer group data survey in Chinese market * Conducted strategic and data analysis of four FMCG brands (Nestle,Colgate, Danone and Johnson) with BBS scores measurement; analyzed FMCG brands weakness and strength with market data comparison
• Business Strategy Consultant Intern

  SPORTFIVE

  2020.11-2021.02

  (4 months)

  * Responsible for the marketing analysis of sports brand clients and conducted research for their IP products and services * Designed brand marketing strategies for both rights-holders and sponsors; coordinated sponsorship deals about rights-benefits trade via considering cooperation details and marketing trend * Participated in the formulation of rights-benefits business cooperation between BVB and Frankfurt football team;provided sponsors’ relevant product or service information based on clients’ requests * Investigated sports marketing cases and sports sponsorship deals. (E.g. - 2020 esports- venues sponsorships/ 2020 Olympic games sponsorship marketing strategies)
• E-Sports Business Development Assistant

  BenQ Corporation

  2020.07-2020.10

  (4 months)

  - Provide marketing strategies for Zowie Gear Product - Design E-sports Pro-data analysis website main content - Explore E-sports industry KOL to promote Zowie Gear Brand - Provide customers service with E-sports marketing strategies and determine product innovation based on industry marketing research.
• Event Operation Intern

  Gainesville Sports Commission

  2019.10-2020.07

  (10 months)
• Production Assistant

  University of Florida

  2019.11-2020.04

  (6 months)

  -Provide student union rooms facilities service based on clients requirement. ( stages production, event set up) -Coordinate with student managers and arrange event worksheet for customers use. -Conduct meeting rooms facility check; update the maintenance status of the student centre
• OPS External Event Assisant

  University Athletic Association Inc

  2020.01-2020.03

  (3 months)

  - Provide Chamber event work with co-workers based on UAA clients requirement - Coordinate with event manager to update UAA facilities use
• Project Assistant Intern

  WME | IMG

  2019.05-2019.08

  (4 months)

  - Project Assistant for 2019 Asia Trophy Premier League Event - Coordinator for Premier League Pitch Consultants working with pitch tests - Purchasing assistant for all Premier League teams' training equipment with requirement - Training equipment distributor to allocate training equipment in appropriate training fields and ensuring the facility use in team locker rooms - Allocating water drinks and ice during match days based on Premier League team requirement
• Financial Analyst Intern

  China Securities Co

  2015.07-2015.07

  - Working on investment banking analysis with professions to complete daily investment cases - Working on basic knowledge of stock analysis to understand the concepts of risk management

Educational experience

• University of Southern California

  Communication Management

  2022.08-2023.12

  (a year)
• University of Florida

  Sports Management

  2018.01-2022.01

  (4 years)
• Dulwich International High School Suzhou

  Sports Studies

  2015.01-2018.01

  (3 years)
• Brown University

  Sports Studies

  2015.01-2015.01

Certificates