Alessandra Araújo, MBA
Business Owner@Blenz Café
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Summary
Business Management | Sales & Marketing | Business Development | Commercial Operation | Medical Devices | MedTech | Healthcare | Latin America | Brazil. Business and Marketing Executive with 20 years of experience in medical device and health systems throughout Latin American region. Graduated in Advertising & Marketing with an MBA in Corporate Strategy from Business School Sao Paulo. Extensive experience leading and developing multi-cultural/cross-functional teams in various business situations: from implementation and realignment to business growth. I am self-driven and team player professional with demonstrated track record of meeting and exceeding sales targets, delivering high quality results, with proven leadership skills. My motivation is to deliver results by developing people and customers. Highlighting to Business Development, People Management, Marketing Management, Market Development, Multichannel Engagement Strategy, Commercial Excellence, Presentation Skills, B2B Negotiations, knowledge in Health System and Public Policies for Brazil and Latin America. Ability to manage multiple projects and work independently, with a strong sense of accountability and ownership In my Business Development experience, I performed a strategic work for market growth through the following activities: • Multi-functional team management (Sales, Technical & Clinical Training, Marketing and Customer Service) • Strategic business planning for short, medium and long term • P&L, budget, performance management with periodically reviews with stakeholders to revise deals of strategic accounts • Customer support improvement, collaborating with regional and affiliate counterparts • Regulatory Affairs management
Work experience
Business Owner
Blenz Café2023.09-Current(3 years)Regional Sales & Marketing Director LATAM
GN Group2017.07-2023.02(6 years)Business Development Manager LATAM
Group2012.08-2017.07(5 years)Commercial & Marketing Manager
Politec Saúde2009.02-2011.05(2 years)Product Manager
Politec Saúde2004.01-2009.02(5 years)Product Manager
BD2001.03-2001.08(6 months)Marketing Assistant
BD1999.12-2001.03(a year)Trainee
Kodak1997.02-1999.04(2 years)
Educational experience
BSP - Business School São Paulo
Master of Business Administration - MBA, Corporate Strategy2016.01-2017.01(a year)Universidade Paulista
Bachelor's degree, Advertising and Marketing1995.01-1998.01(3 years)
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