Aleksandr Serov

Head of Sales and Business Development@RIKA | Managing Director@Mastership
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Summary

Head of Sales | Business Development | Operations | Sales Management | Sales leadership | COO |. As a professional with over 12 years of experience in Sales, Business Development, and Operations, I have consistently transformed businesses into profit generators with sustained year-on-year growth. My passion lies in sustainable sales team building and implementing outcome-driven approaches for business development. My extensive leadership experience spans various industries, including manufacturing, logistics, DIY, B2C retail, e-commerce, and B2B distribution, which enables me to apply diverse expertise and strategies to improve business performance. My background as a Purchasing Executive in a manufacturing company has given me a strong understanding of how and why buyers choose suppliers, which helps me to increase sales. I have successfully launched an e-commerce project as part of an omnichannel sales process and have led my B2B sales team to become the best sales team in the company. In 2019, I achieved the best-ever financial result for a company with a 25-year history. With a proven track record in anti-crisis management, I have successfully navigated complex situations and delivered outstanding results through my expertise in team restructuring, rebuilding dealer networks, and developing distribution channels. My ability to quickly adapt to different industries and effectively manage challenging situations has allowed me to deliver results that exceed expectations. Overall, I have a proven track record of driving growth, reducing costs, and leading successful teams, and I am committed to continuous improvement and business development.

Work experience

  • Head of Sales and Business Development

    RIKA
    2022.06-Current(4 years)
  • Managing Director

    Mastership
    2015.05-Current(11 years)
  • Executive Director

    Enisey
    2017.10-2022.05(5 years)
  • Head of Sales and Business Development

    Cordiant JSC
    2015.08-2017.10(2 years)
  • Head of Procurement

    Cordiant JSC
    2012.04-2015.08(3 years)
  • Procurement Manager

    Cordiant JSC
    2011.06-2012.04(a year)
  • Logistics Specialist

    Cordiant JSC
    2010.08-2011.05(10 months)

Educational experience

  • Plekhanov Russian University of Economics

    Strategic Management, Excellent
    2014.01-2015.01(a year)
  • Omsk State Transport University (OSTU)

    Economics and management
    2009.01-2011.01(2 years)
  • Russian Correspondence Institute of Textile and Light Industry

    Master's degree, Entrepreneurial and Business Operations, Excellent
    2003.01-2009.01(6 years)
  • Omsk State Transport University (OSTU)

    Master of Engineering - MEng, Engineering Science, Excellent
    2003.01-2008.01(5 years)
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