Alana's Resume

Alana

Senior Strategic Planner

Female

26 y/o

Marketing Planning/Marketing/Marketing Manager/Supervisor/Brand Management/Actor/Voice/Model

Live in United States

Nationality United States

Summary

Hi, I’m Alana—a strategic thinker with a passion for creating impactful and memorable customer experiences. With expertise spanning content strategy, social media, and team leadership, I thrive at the intersection of creativity and results-driven strategy. My background in finance, beauty, automotive, and tech has given me a unique perspective on crafting consumer-centric solutions that resonate. I’m committed to finding innovative ways to connect with audiences and build meaningful brand relationships. 大家好，我是Alana，一位战略思想家，热衷于创造有影响力和难忘的客户体验。凭借在内容战略、社交媒体和团队领导力方面的专业知识，我在创造力和结果驱动战略的交叉点茁壮成长。我在金融、美容、汽车和科技方面的背景让我对制定以消费者为中心的、能引起共鸣的解决方案有了独特的见解。我致力于寻找创新的方式与观众建立联系，并建立有意义的品牌关系。

Work experience

Strategy Consultant, SMB/Startup Focus
Self-Employed
2023.10-Current
(2 years)
- Conduct brand value, customer loyalty, content, measurement, and product audits to create 360º development strategy for SMBs looking to increase local market share - Companies are in CPG and Finance sectors
Senior Strategic Planner
Barefoot Proximity - Ford Motor Company
2021.07-2023.06
(2 years)
(prev: Senior Content Manager > Experience Management Lead, BBDO Detroit) - Spearheaded omni-channel strategies, modernizing CRM approaches to holistic CXM, leveraging data-driven insights, consumer behavior analysis, and trend research. - Managed end-to-end customer experience for 50+ campaigns, utilizing smart segmentation and Test & Learn strategies to drive personalization and optimize engagement. - Piloted new customer program strategy, increasing digital ecosystem adoption and generating $113K+ in vehicle accessory sales within 24 hours of launch. - Onboarded and trained Experience Managers, providing strategic input and reporting progress to the VP of Strategy to ensure seamless execution and campaign successes. -Collaborated directly with the Creative Director and Design team, providing strategic input and hands-on edits to graphics and copy to align with brand standards and campaign objectives. Award: "Makes the Work Better" (2023) “She is a leader on the Ford strategy team and is absolutely committed to curating the best possible experiences. A lot of the new journey work would not be possible without Alana’s ideas and tenacity.”
Full-Time Content Strategist and Creator
Self-Employed
2016.08-2022.10
(6 years)
- Built and managed large-scale social audiences, achieving an average of 32 million impressions/month and engagement rates of 5-13% using written, picture, and video content - Developed and increased alanaauston.com blog audience 126,078%, representing 166 countries, in one (1) year; blog featured by The New School (2020) - Designed and executed 360° GTM campaigns for a partnered beauty brand, resulting in three sold-out product launches. - Cultivated cross-platform audience of 50k+ by leveraging social listening, trend spotting, and creative storytelling. - Advised other creators across niches on how to transform their social presence using future-forward, consumer-centric brand and content strategy
Freelance Copywriter and Consultant
Upwork (W2)
2020.09-2021.07
(a year)
- Created compelling, trend-aligned copy for emails, social posts, and landing pages across industries including beauty, fashion, and tech. - Advised startups on brand voice and media strategy, enhancing product launches and audience reach.
Strategy Consultant
The Glamorati
2021.03-2021.04
(2 months)
- Conducted market and competitive research to develop tailored insights, supporting audience engagement and product success for app launch. - Delivered actionable recommendations on influencer relations, UX/UI, and growth strategy.
Consultant
Anastasia Beverly Hills
2020.04-2020.06
(3 months)
- Audited marketing and product strategies, delivering forward-thinking guidelines to improve competitive positioning. - Recommendations resulted in $1M pledge initiative and improved influencer and social media management practices.
Marketing Assistant
Financial Plus Credit Union
2020.01-2020.05
(5 months)
- Modernized marketing strategies to attract Millennial and Gen-Z demographics, driving member retention and lifecycle engagement. - Designed promotional materials and campaigns using Adobe Creative Suite.

Educational experience

University of Illinois at Urbana-Champaign, Gies College of Business
Digital Marketing
2020.12-2021.12
(a year)
Digital Marketing Graduate Certificate.
University of Illinois at Urbana-Champaign
Media Communications and Technology
2016.08-2019.06
(3 years)
Leadership: VP Marketing, Alpha Phi International Fraternity Historian, W.O.R.D. Founding Director of Marketing, GLAM Squad UIUC 3 of 4 years completed due to financial issues. Currently in good standing.