Work experience

• Presales & Product Marketing Manager - Middle East & Africa

  Beckman Coulter Diagnostics

  2023.11-Current

  (2 years)

  9 years 6 months Product Positioning & Messaging: Crafted compelling product positioning and messaging that served as the foundation for successful product launches and go-to-market strategies. Developed sales kits, marketing collateral, and regional product presentations to communicate the value proposition effectively. Market Strategy & Forecasting: Spearheaded the classification of product direction across diverse industries and market segments. Successfully forecasted automation units, ensuring alignment with business targets and regional market demand. Customer & Market Research: Partnered with internal and external teams to conduct in-depth market and customer research, gaining valuable insights that shaped product strategies and enhanced the customer experience. Ensured product narratives were customer-centric, addressing key pain points and challenges. Product Launches: Led the end-to-end process of launching new products in the MEA region, ensuring a seamless go-to-market strategy and smooth execution. Worked closely with sales and marketing teams to optimize product adoption and performance post-launch. Voice of the Customer: Acted as the voice of the customer in product development, translating feedback into actionable insights to drive product improvements and refine messaging. Conducted market research to develop business cases and build pricing models that aligned with customer needs and market trends. Cross-Functional Collaboration: Collaborated with sales, marketing, and product teams to ensure consistent messaging, strong market positioning, and a unified approach to customer engagement. Trained sales teams on the product's value proposition, ensuring effective communication with customers.
• Automation

  & Informatics

  2020.04-2023.11

  (4 years)

  (3 years 8 months) Team Leadership & Management: Lead a high-performing, cross-cultural team of 4 diverse professionals, fostering effective communication, goal alignment, and a collaborative work environment. Promote accountability, continuous improvement, and innovation, enabling the team to deliver on challenging projects. Forecasting & Workflow Management: Manage and forecast automation and informatics units, ensuring accurate projections and seamless workflows. Developed and implemented a robust funnel review process to adjust strategies in real time for maximum impact. Sales Leadership Collaboration: Partner with sales leadership to drive and secure large-scale automation opportunities. Focus on identifying market opportunities, crafting competitive solutions, and ensuring successful project outcomes aligned with business objectives. Project Management & Execution: Led key initiatives, including the successful launch of the LEX automation product in the region. Managed over 25 TLA (Technology Lifecycle Assessment) projects, driving efficiency, quality, and customer satisfaction. Market Intelligence & Strategic Insights: Monitored market trends, customer needs, and developments in diagnostic automation and informatics. Provided actionable insights to guide product development, strategy, and customer engagement. Collaboration & Global Partnerships: Worked with global marketing teams and business units to evaluate and optimize campaigns. Conducted SWOT analysis to align strategies with market dynamics. Customer Success Stories: Developed case studies and customer testimonials that highlighted the regional impact of our solutions, supporting marketing efforts and reinforcing our leadership in the automation and informatics space.
• Senior Worlflow & Healthcare IT consultant

  Beckman Coulter Diagnostics

  2016.05-2020.04

  (4 years)

  • Developed marketing strategies that positioned Beckman Coulter as the • Created compelling case studies and marketing collateral that highlighted customer success stories and ROI • Led competitive analysis to identify market opportunities and differentiation strategies • Collaborated with sales teams to develop targeted messaging for key accounts • Managed product positioning and messaging for Total Lab Automation solutions across Saudi Arabia
• Workflow & Healthcare IT Strategic Consultant

  Roche Diagnostics Middle East

  2011.09-2016.04

  (5 years)

  (4 years 8 months) • Provided strategic consulting on Roche products and instrumentation, focusing on Clinical Chemistry and Immuno-assay analyzers. • Implemented and optimized workflows within pathology labs, ensuring adherence to good laboratory practices. • Trained laboratory personnel on Roche laboratory IT solutions, enhancing operational efficiency and data management.
• Maintenance project Manager

  Technomed

  2010.01-2011.08

  (2 years)

  (1 year 8 months) • Managed a dedicated service team to perform and schedule Planned Preventive Maintenance (PPM) and Corrective Maintenance (CM) for various hospital instruments. • Oversaw maintenance for critical medical equipment including lab instruments, radiology machines, dialysis units, and patient monitors. • Ensured compliance with safety and operational standards, enhancing the reliability of essential healthcare services.
• Technical support engineer

  UMEG

  2008.09-2009.04

  (8 months)

  • Provided technical support and maintenance for Norland bone densitometry equipment, ensuring optimal performance. • Conducted periodic preventive maintenance and repairs for SonoSite Ultrasound systems, enhancing reliability. • Collaborated with cross-functional teams to troubleshoot and resolve technical issues, improving customer satisfaction.
• Trainee

  Orange

  2008.06-2008.08

  (3 months)

  • Accountable for the on-time delivery of all service orders at Orange Business Services. • Established implementation schedules with headquarters customers to ensure alignment. • Proactively tracked and monitored service components to minimize delays in delivery. • Conducted pre-checks to ensure readiness of all connection components, enhancing customer satisfaction.

Educational experience

• Edinburgh Business School, Heriot-Watt University

  MBA, Business Administration and management, general

  2021.12-2024.06

  (3 years)
• Cairo University

  Biomedical/Medical Engineering

  2003.09-2008.06

  (5 years)

Certificates