• I own TCL’s relations with Flipkart, Amazon, Myntra, Ajio, Nykaa, Tata Cliq; both direct buying & marketplace • Team Size of 12: (Sales Head, 4 KAMs, 7 Junior KAMs). Internal stakeholders: stock managers, commercial and brand marketing teams. Focus brands: Titan, Fastrack, Sonata, Tommy Hilfiger, Kenneth Cole & Police. • Negotiated with platforms for growth, market share and profits using all available resources at disposal • Reimagined inventory billing processes: onboarded Flipkart onto auto replenishment @90% fill rate. • Rebuilt team culture from scratch: codified reporting structure, KPIs, operational responsibilities and routine. • Reshaped platform affinity for focus brands using selective placement of brands or sub brands • B2C/Marketplace: laid down processes for inventory planning for demand spike, coordination with tech & CFAs to increase contribution to 20% • Sales grew 2X in 2 financial years! Digital Marketing on platforms • Revised digital marketing approach by moving towards display advertising (top of the funnel) and away from performance ( bottom of the funnel)|Team Size: 3 • Launched Vyb/Poze @30% sell through rate in Flipkart Big Billion Days with innovative marketing strategies • Led the Titan marketing campaign on Amazon to take #1 brand spot from Casio • Market Intelligence: onboarded PI Wheel for getting Amazon category data with 2 weeks lag

Category Head • Piloted in Bangalore & Delhi-NCR. Built top-down understanding of the gourmet landscape in absence of ACNielsen data by talking to several customs clearing agents, importers, wholesalers, organized retailers. • Identified key categories like chocolates & coffee, key brands & products like Nutella to be critical for launch. • Identified supplier & outlet footprint, hired the supply & sales team from scratch & defined their work and goals • Negotiated terms of trade + prices with suppliers (onboarding) for head brands like Ferrero Davidoff, & tail brands like Pink Harvest, Max Protein, Hell. • Constructed ad sales pitch for tail brands, won marketing budgets, executed campaigns to deliver outlet count • Established cross functional team alignments – logistics, product, finance to smoothen daily ops • Created a proof-of-concept that holds potential for top and bottom line. Won approval for city expansion Mobiles Category- Marketplace Head

(2 years 9 months) Market Place Head • Grew the monthly GMV from 100 cr to 175 cr over 3 quarters with Seller base of 800 • Led a team of 3 to drive overall marketplace business. Groomed and trained them from scratch • Listing Discovery - Analyze seller ops metrics & service profiles to derive optimum logic for better CX/SX • Returns Reduction - target touchpoints like approvals, listing evaluation & fraud detection, transit pilferage • Seller Tiering - shape seller behavior (payment cycles, discoverability) by analyzing ops metrics & discrepancies • Levers to solve roadblocks letting sellers to build inventory in FK warehouses • Devise seller incentives in compliance with regulations. Demand planning at model level for Event + BAU • Seller Experience - Solve process roadblocks for compensation Supply Side • Revenue & Units - Build Business with top GMV/Unit sellers for BAU & Event * Top Sellers - win selection, inventory, pricing & ops metrics; sourcing distributed brands (Mi Samsung OnePlus) * Brands - Indian (Karbonn Lava etc) + Feature Phone (Ikall Zen etc) • Inventory - strategies to build & maintain stocks of top models for BAU & Event in Flipkart Fulfilment model to deliver optimal SLAs; solve for high PPV OOS. • Selection - close gaps in Null Search, IDC research report mapping to selection. Ramp up of OnePlus and Ikall • Pricing - develop tactics to derive best prices from sellers; restored pricing superiority in 56% of top models. Demand Side Search • Align sell-side for SEO/SEM/Rich-Search of critical portfolio in BAU & Event • Align tech teams for discovery of the same in FK platform >>CX • Derive action items from search trends data that can impact merch CTA & selection drive Demand Side Visual Merchandising • Align sell-side with topline goals for BAU & Event • Understand customers behavior: Last Touch Channel, Finding Method, Geography, cross category buying/browse, cart-adds • Map key models + offers to properties in CLP, offer-constructs, home page, CRM • Brand Ad campaigns (Feature Phone & Indian) - win budgets, align merch teams • Cataloging - oversee quality/sanity for top models, & rich content Achievements • Doubled GMV: Expanded selection: >200+ products that gave extra sales of 100 crore in BBD+ October ‘18 • Improved SLA&%share of Assured sales from 38 to 60 & No of sellers doing >3 Cr monthly biz from 5 to 15 Retail Brands Apr ’19-Feb ‘20 • Nubia: onboarded as exclusive FK partner. Launched Red Magic 3. Negotiated price & business terms • Tecno : onboarded as online-exclusive FK partner. Launched Phantom 9. Negotiated price & business terms

Roles & Responsibility • 30 distributors in 21 districts in Tamil Nadu - ownership of revenue of Lava, distributors & retailers. • Drive width & depth of distribution, & market share in relevant price segment of <6k. • Coordinate with marketing to drive visibility campaigns, shelf space, maintaining in-store & branding elements. Achievements • Awarded ‘Best ZM in South’ for ‘16-17, based on revenue, outlet coverage, partner retention • Delivered record revenue in Diwali ‘16. Top Ranked ZM in South in Jan ‘17. Team Handling • Handled 70 in-store retail promoters and 4 team members (all on-roll). Responsible for their KRA, appraisal. • Responsible for hiring, firing, transfer. Conducting weekly/monthly reviews to drive priority metrics & schemes.

• Handled area worth INR 10 cr having 3 distributors, 15 sales execs, 400 dealers; avg target achieved = 90 • Promoted from Asst Mgr (1) to Asst Mgr (2) in Feb ’15; 8 months after joining Retail Management • KPI: footfall conversion, performance, training of store promoters & price segment-wise shelf share • Monitoring stock mix & ROI of exclusive store partners. Operational support for issues in demos or EMI m/c Exclusive Retail Stores Project • Analyzed market shares of handset brands in tier 3/4 towns, selected target towns, made criteria for stores • Obtained 35 leads for partnership & negotiated agreements with terms & conditions upon conversion • Coordinated with Area Sales Managers & salesmen in 13 districts for the same. Opened 6 brand outlets