Summary

Work experience

• Category Head

  Flipkart

  2022.01-Current

  (4 years)

  Working with industry leader brands to solve for customer needs
• Senior Category Manager

  Flipkart

  2020.10-2021.12

  (a year)
• Senior Manager

  Flipkart

  2019.08-2020.09

  (a year)

  Leading Gaming Laptop category
• Senior Manager

  Flipkart

  2019.04-2019.07

  (4 months)

  Responsible for driving refrigerator category growth and business profitability through varied business development interventions and brand partnerships
• Business Development Manager

  Flipkart

  2017.09-2019.03

  (2 years)

  Key Account Manager• Large Appliances
• Sales Officer

  Philips

  2016.04-2017.08

  (a year)

  •Successfully handled the territory of North Haryana and Punjab over the tenure •Mapping of new dealers, better extraction from existing dealer base through range selling •Identifying, developing and managing channel partners (Distributors, Super stockiest, sub stockiest and retailers) • Developing go to market strategies (running loyalty programs for channel partners, market budgeting and promotion activities) •Successfully launched and executed placement drives for categories like garment care, kitchen appliances, personal care and air purifiers. • Identifying training needs and aligning the team goals to organisational goals through better supervision (Managing a team of DSOs, LAS, In Shop Promoters and demonstrators in the territory) Show less
• Sales Officer

  Philips

  2016.01-2016.03

  (3 months)

  Monitored a project to be executed at Regional level in North India for driving penetration with an aim to reach 50% of the total existing universe in Electrical, Electronics and Cosmetics outlet. Was responsible for planning, designing the framework, executing and analyzing the initiative with reports to be shared with Branch heads and regional head on weekly basis. Personally traveled to different states and gathered key information to make it successful. Worked as an acting Sales executive for Noida and Ghaziabad and in a span of 1 month increased the penetration in Noida and Ghaziabad area by 10% by adding 10 new outlets and reviving 8 inactive outlets. Show less
• Sales Trainee

  Philips

  2015.07-2015.12

  (6 months)

  Working on Project to Leverage the Retailer Value Proposition for higher extraction from existing channel partners. The work consists of recommendations on assortment and displays for better shopper experience and brand visibility in the outlets. Competition analysis, product analysis, consumer analysis, channel partner surveys for better understanding of the market dynamics in order to put quantifiable value to the findings. Recommendations have been incorporated in the execution at the regional level to be driven for better range selling and upgrading the customers to higher value products with better information availability Show less
• Corporate strategy Intern

  Sterlite Technologies Limited

  2014.06-2014.07

  (2 months)

  Strategy execution for Telecom Vertical, driving strategic initiatives in area Finance/ Marketing Intelligence/Product development to ensure the key goals of the company are achieved through better insights into the market needs and global scenario. The project involved the understanding of global practices in the policy making area and formulate a similar plan to be presented to the concerned government authorities.
• Intern

  Louis Dreyfus Commodities

  2014.04-2014.05

  (2 months)

  Searching for potential business partners for the trading of Soybean and Sunflower oil. To search the untapped industries where business can be increased. The responsibility also involved mapping out authorized decision makers in the organisations of interest.
• Marketing Intern

  Componix India and Torq Automation

  2013.11-2013.12

  (2 months)

  •As a sales representative have delivered sales pitch for a US based product called SolaTube against product inquiries on behalf of the distributor in Delhi NCR region. •Played a pivotal role from inquiry generation, collection of required data for quotation purpose up till Sales and installation. •Good exposure of B2B vertical that spread into diverse industries including Pharmaceuticals, Electronics, Consumer Goods, Automobiles and Construction.
• Intern

  Kaizen Field & Research Services Pvt Ltd

  2013.10-2013.11

  (2 months)

  •Market Research trainee •Helped in conducting a study on level of IT adoption across small and medium businesses. •The study included the research on various tools used in different fields of Healthcare, education, Hospitality, Automobile and Apparel. •My responsibility included Primary data collection using face to face and telephonic interviews •Data Editing and Data verification and qualitative analysis of the responses •Sourcing information from appropriate respondents
• Sales Representative

  Thakral Traders

  2012.07-2013.06

  (a year)

  An exposure to overall business handling that includes Pre•sales to Post sales management, Client handling, order booking, inventory management. •Worked with clients of varied backgrounds and made Sales keeping in mind the end users, a particular retailer would potentially interact with. •Successfully launched mass products in the market without the help of any mass media advertising support. Achieved Sales targets regularly with growth as high as 75% y.o.y basis. •Increased coverage of already established brands by plugging sales gaps. Show less

Educational experience

• Delhi School of Economics

  Master of International Business, International Business

  2013.01-2015.01

  (2 years)
• Delhi University

  Bachelor of Arts (B.A.), Economics, 65.9%

  2009.01-2012.01

  (3 years)
• Cambridge School Noida

  -

  2002.01-2009.01

  (7 years)